That’s where browsewrap and clickwrap agreements come in.
Each agreement serves as a method of collecting a visitor’s consent to a website’s terms and policies.
Below is an example of a browsewrap agreement:
You’ll notice that the browsewrap (b-wrap) agreement above is a small banner that sits at the bottom of the webpage. As the agreement states, the b-wrap method assumes that if the user clicks ‘Continue’ OR simply continues to browse the website, they consent to the website’s policies.
Below is an example of a clickwrap agreement:
A clickwrap agreement differs from the b-wrap method in that it acts as a gateway to the website. Unlike a b-wrap agreement, the user must first explicitly consent to the website’s policies by clicking ‘Continue’ before they can access the site.
Now that you have an idea of what the difference is between browsewrap and clickwrap agreements, let’s explain how Termly makes it easy for you to set them up on your website.
How It Works
Many business owners have to deal with in-house (or freelance) devs and designers to create proper agreements for their website. We’ve removed this hassle by upgrading our generator, making it easier than ever for anyone to easily set up their own.
Just follow the three steps below and we’ll handle the rest.
Step 1. Choose Browsewrap or Clickwrap
Choosing whether to use a browsewrap or clickwrap agreement is not a decision you should take lightly. Choosing the wrong one could result in legal consequences for business in the future. The decision largely depends on who you collect information from and the type of user data you collect.
For example, the upcoming General Data Protection Regulation requires any business that collects personal data from UK users – regardless of where the business is located – to get explicit consent. This can only be achieved by using a clickwrap agreement. With laws like the GDPR pushing for stricter digital privacy regulations, we always recommend our customers to use clickwrap agreements just to be safe.
Step 2. Customize the Style
Once you’ve decided on an agreement, it’s time to customize it to fit the style of your site. Termly’s generator allows you to adjust your agreement’s visual aesthetics – making it simple to change fonts, colors, buttons, and more with the click of a mouse. When you’ve finished selecting your preferred options, click the ‘Live Preview’ button to see how it all looks together on your page.
Step 3. Add the Embed Code to your Website
Finally, with your style set and ready to go, all you have to do is copy and paste the embed code to the <head> of the pages where you want to show the agreement. If you’re unsure whether the embed is successful, verify the installation by simply typing in your URL.
That’s it folks, you’re done! By following the three easy steps above, it only takes five minutes to have a browsewrap or clickwrap agreement on your site.
Make sure you keep a lookout for other cool features that are on the way:
- Style Customization: Users will be able to customize the font, font size, font color of 5 elements of their policies (Title, Subtitle, Heading 1, Heading 2, Body Text), and the policy background color.
- Theme Settings: Users will be able to save their style customizations as themes and apply them to all of their policies.
Don’t forget! If you ever have issues creating your policy, don’t hesitate to contact our support team.