For website owners, running Google AdSense is a great way to integrate relevant ads on your platform that might interest your users.
- Which Privacy Laws Affect Google AdSense Users and How?
- What Privacy Requirements Does Google AdSense Have?
Let’s discuss all three solutions so you can choose the best one for your business.
Use a Generator
It will ask you some simple questions about your business and make a unique policy based on your answers.
While this takes more work than a generator, it’s still an easy and efficient way to make one of these necessary policies for your website or app.
All you need to do is fill in the blank sections of the template with details about your company’s data processing activities.
Data privacy legislation still holds you financially accountable if you leave something out, even by mistake. For most businesses, the risk isn’t worth it.
These policies integrate Google’s stipulations for AdSense users while adhering to the relevant data privacy laws.
They can also help foster transparency and confidence between you and your audience.
- The information you collect
- How you collect information
- How you store and secure personal information
- Whether you share data with third parties
- The rights your visitors have over their personal information
- Whether you use tracking tools like cookies
- How you comply with data privacy laws
- How visitors can contact you regarding privacy-related concerns
- Special provisions for collecting personal data from minors
What Is Personal Information?
Various data privacy laws from around the globe have their own definition of personal information.
Still, it typically refers to any data that can directly or indirectly identify an individual or household.
While AdSense does not directly define personal information, Google explains that personal data is information gathered from visitors that personally identifies them.
Google gives examples of personal information, including:
- Email addresses
- IP addresses
- Phone numbers
- Payment information
- Billing information
- Photos and videos
How Privacy Policies Work With AdSense Initiatives
AdSense provides various tools for owners and developers of websites and applications. These tools enable targeted advertisements to monetize your product.
When using AdSense, you may collect personal information from your visitors via cookies, which track visitor behavior.
Collecting this data subjects you to certain privacy laws, depending on your visitors’ locations and specific legal requirements.
AdSense itself also has explicit requirements regarding privacy policies, including clear disclosure of the following:
- Third-party vendors and ad networks on your site
- Provisions for visitors and users to opt out of personalized advertisements
Google AdSense’s guidelines promote transparency and compliance, which can foster trust between you and your users.
Which Privacy Laws Affect Google AdSense Users and How?
The privacy laws you must adhere to will vary depending on the specifics of your product, the location of your visitors, the types of data you collect, and your industry.
Those laws include the following:
- General Data Protection Regulation (GDPR)
- California Consumer Privacy Act (CCPA)
- Colorado Privacy Act (CPA)
- Connecticut Data Privacy Act (CTDPA)
- Tennessee Information Protection Act (TIPA)
- Utah’s Consumer Privacy Act (UCPA)
- Virginia Consumer Data Protection Act (VCDPA)
- Personal Information Protection and Electronic Documents Act (PIPEDA)
- Quebec’s Law 25
You create a community of openness and integrity by transparently outlining how your visitors’ personal information is collected, shared, and used.
Your users are more likely to engage when they know how you treat their data.
What Privacy Requirements Does Google AdSense Have?
AdSense has specific privacy requirements that you must adhere to when using it.
These requirements align with global and US data privacy laws and ensure transparency between you and your users.
Understanding these requirements is important, as non-compliance can lead to strict penalties or suspension from AdSense.
Google AdSense has the following privacy requirements:
Creating an AdSense-compliant policy is crucial if you wish to monetize your website or app using Google’s AdSense.
Your policy must be accessible, transparent, and aligned with Google’s requirements while complying with all relevant privacy laws.
- Disclose how you collect, use, and share data.
- Disclose how third parties collect, use, and share data.
- Ensure users consent to data collection.
- Offer clear opt-out options for non-consenting users.
- Comply with all relevant local and international privacy laws.
- Consider whether you collect information from minors and include legally compliant provisions regarding data collection from children.
Disclose How You Collect, Use, and Share Data
Doing so is required by both Google and data privacy laws like the GDPR and CCPA.
You can see an example of how to write this clause in the screenshot below.
Disclose How Third Parties Collect, Use, and Share Data
Next, clearly disclose information about any third parties you share the data with.
For example, since you’re using AdSense, you must mention their cookies and the third-party vendors that serve ads on your site.
If possible, provide links to third-party privacy policies.
Again, Google and data privacy laws like the CPA and the VCDPA require this.
See a screenshot example of this clause below.
Purpose Of Processing Personal Data
Under laws like the GDPR, this is known as your legal basis.
Because you’re using AdSense, you must indicate that you use it for target advertising, which data privacy laws heavily regulate.
See a sample of what this clause looks like below.
Offer Clear Opt-Out Options for Non-Consenting Users
You must inform users how to opt out of personalized ads served by AdSense.
Providing clear opt-out instructions aligns with AdSense’s emphasis on user choice. But, depending on the laws that apply to you, this may also be a legal requirement.
See a sample of how to write this clause below.
Consider Whether You Collect Information From Minors
If you target minors, you cannot run targeted ads through AdSense.
In their Ads & Made For Kids Content Guide, Google explicitly states that targeted ads aimed at minors are not allowed through their services.
If your wording is too obscure, it may confuse your users. Display your policy prominently on your website or application.
Common places to display it include the following locations:
- On your main menu
- On your sign-up page
- Within your user’s Account Settings
- In your website’s footer
- On your check-out page
Additionally, you must follow all data privacy laws that apply to your business, many of which outline requirements regarding what goes into your privacy notice.
The good news is, you don’t have to do it all alone.