HTTP cookies are small text files that websites place and store on the computers and mobile devices of their users. These files are generally used to improve the user experience, but may contain personal information about the user or their behavior on the website.
Download our template below and read our guide to create one for your own website.
Simply click the box below to see an example of a generic cookies policy, or click the button beneath it to download the document in Microsoft Word and PDF file formats.
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TYPES OF COOKIES
The following types of cookies may be used when you visit the Site:
Advertising cookies are placed on your computer by advertisers and ad servers in order to display advertisements that are most likely to be of interest to you. These cookies allow advertisers and ad servers to gather information about your visits to the Site and other websites, alternate the ads sent to a specific computer, and track how often an ad has been viewed and by whom. These cookies are linked to a computer and do not gather any personal information about you.
Analytics cookies monitor how users reached the Site, and how they interact with and move around once on the Site. These cookies let us know what features on the Site are working the best and what features on the Site can be improved.
Our cookies are “first-party cookies”, and can be either permanent or temporary. These are necessary cookies, without which the Site won’t work properly or be able to provide certain features and functionalities. Some of these may be manually disabled in your browser, but may affect the functionality of the Site.
Personalization cookies are used to recognize repeat visitors to the Site. We use these cookies to record your browsing history, the pages you have visited, and your settings and preferences each time you visit the Site.
Security cookies help identify and prevent security risks. We use these cookies to authenticate users and protect user data from unauthorized parties.
Site Management Cookies
Site management cookies are used to maintain your identity or session on the Site so that you are not logged off unexpectedly, and any information you enter is retained from page to page. These cookies cannot be turned off individually, but you can disable all cookies in your browser.
Third-party cookies may be place on your computer when you visit the Site by companies that run certain services we offer. These cookies allow the third parties to gather and track certain information about you. These cookies can be manually disabled in your browser.
CONTROL OF COOKIES
Most browsers are set to accept cookies by default. However, you can remove or reject cookies in your browser’s settings. Please be aware that such action could affect the availability and functionality of the Site.
For more information on how to control cookies, check your browser or device’s settings for how you can control or reject cookies, or visit the following links:
In addition, you may opt-out of some third-party cookies through the Network Advertising Initiative’s Opt-Out Tool.
OTHER TRACKING TECHNOLOGIES
In addition to cookies, we may use web beacons, pixel tags, and other tracking technologies on the Site to help customize the Site and improve your experience. A “web beacon” or “pixel tag” is tiny object or image embedded in a web page or email. They are used to track the number of users who have visited particular pages and viewed emails, and acquire other statistical data. They collect only a limited set of data, such as a cookie number, time and date of page or email view, and a description of the page or email on which they reside. Web beacons and pixel tags cannot be declined. However, you can limit their use by controlling the cookies that interact with them.
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In addition to cookies, the policy should outline other types of tracking technologies that may be used by your site — such as web beacons and pixel tags.
To learn more about the various laws governing cookie use, check out our What are Cookies guide.
A comprehensive cookies policy will contain the following key parts:
- An explanation of what website cookies are
- A description of the types of first-party cookies used by your site
- A description of the types of third-party cookies used by your site
- An explanation of how these cookies are used
- An explanation of why these cookies are used
- Detailed instructions on how users can set their cookie preferences
Legalese is a style of writing that is overly complicated, uses complex legal jargon, and hides the message in convoluted phrasing.
If you create this document yourself, you can house it on a dedicated page on your site, or you can link users to a Word document or pdf file.
Another way to boost trust with your users is to have a well-written return policy. You can use our return policy template for reference on how to make a clear and concise policy that your customers can easily understand.
5. Examples of Cookie Policies
While the content of your policy should reflect the cookie template above and the key features outlined in this guide, the way those details are presented can differ from site to site.
Here are a few examples of cookie policies that are effectively presented to users:
- Ikea’s policy with the “Cookies We Use” section expanded
As data privacy and the role of cookies in data collection become topics of increasing discussion, new cookie laws are cropping up, and existing laws are hammering down on non-compliant companies.