Cookie consent works by providing website visitors with options for consenting to, denying, or setting their preferences for the use of cookies on that website. Cookie consent is usually given through site banners or pop-ups when the visitor first enters the site.
Cookie consent laws change depending on where the site visitor is located. For example, visitors in the European Economic Area (EEA) must consent to non-essential cookies for them to be used by a site. However, visitors in the US don’t need to give consent for cookies to be used.
