Major privacy updates coming to Google Analytics
Google unveiled upcoming changes to Google Analytics, with a focus on user privacy and regulatory compliance. The tech giant will phase out Universal Analytics by July 2023 and replace it with Google Analytics 4, which includes built-in privacy features. Google Analytics 4 will no longer store IP address information.
Source: IAPP, AdExchanger
Lawmakers keeping an eye on CPPA developments
The California Privacy Protection Agency (CPPA) is looking to hire as it prepares to start rulemaking and enforcement. However, privacy advocates challenge if the agency’s $10 billion annual budget is sufficient to regulate how big tech companies collect and use data. Executive Director Ashkan Soltani commented that establishing the agency is “easily the most difficult thing I’ve done in my life, but also I think potentially the most impactful.”
Attorney General seeks comments for Colorado Privacy Act rulemaking
The Colorado attorney general’s office is soliciting preliminary comments regarding the Colorado Privacy Act rulemaking. The office requests comments on topics such as consumer rights, universal opt-out, data brokers, profiling, consent, and enforcement. The initial comments will not be in the rulemaking record. Public hearings will be scheduled by the attorney general after the proposed regulations are prepared. According to Attorney General Phil Weiser, the Notice of Proposed Rulemaking will likely be posted in fall 2022.
Meta faces EUR 17 million penalties from Irish DPC for 2018 data breaches
The Irish Data Protection Commission (DPC) issued EUR 17 million fine to Meta Platforms for 12 data breaches that happened from June to December 2018. An investigation by the DPC revealed that Meta violated Articles 5 and 24 of the EU General Data Protection Regulation by failing to have appropriate “technical and organizational measures” in place. Two European supervisory authorities raised objections but a consensus was eventually reached.