Legal Definitions from Termly’s Legal Experts

Marketing Purposes

Marketing purposes definition (noun)

Marketing purposes is a reason for data collection, often with the intention of sending offers, sales solicitations, or advertisements.

Under many data privacy laws and guidelines, marketing purposes is noted as a non-essential purpose for data collection. Therefore, many websites and businesses need to get permission to collect data (such as email addresses) for marketing purposes.

Appears in: GDPR and Privacy Policies

Legal Definitions from Termly’s Legal Experts

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Jona, Senior Product Manager @ Termly

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