Marketing purposes is a reason for data collection, often with the intention of sending offers, sales solicitations, or advertisements.
Under many data privacy laws and guidelines, marketing purposes is noted as a non-essential purpose for data collection. Therefore, many websites and businesses need to get permission to collect data (such as email addresses) for marketing purposes.
Trusted by thousands of companies worldwide, Termly’s intuitive software generates legal policies and handles consent management for any business in minutes.
Termly allows our users to focus more on their business instead of spending countless hours figuring out data privacy compliance. - Jona, Senior Product Manager @ Termly
