Marketing purposes is a reason for data collection, often with the intention of sending offers, sales solicitations, or advertisements.
Under many data privacy laws and guidelines, marketing purposes is noted as a non-essential purpose for data collection. Therefore, many websites and businesses need to get permission to collect data (such as email addresses) for marketing purposes.
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Termly allows our users to focus more on their business instead of spending countless hours figuring out data privacy compliance. - Jona, Senior Product Manager @ Termly