Online business is dynamic. Changes are often made to forecasts, models, partnerships, and business plans in order to better suit a company’s needs.
It’s also best business practice to incorporate privacy by design and create an atmosphere of transparency with your customers regarding their data.
1. You Want to Avoid Legal Challenges
- The California Online Privacy Protection Act (CalOPPA)
- The California Consumer Privacy Act (CCPA)
- The General Data Protection Regulation (GDPR)
- The Federal Trade Commission’s Gramm-Leach-Bliley Act
Failing to comply with these laws can result in fines of thousands, or even millions, of dollars.
2. You Want to Avoid Public Backlash
Internet users are becoming more conscious of the information they share online. Along with emerging US and international privacy laws, internet users are also putting more focus on how their personally identifiable information is collected and used.
Letting users know that you updated your policy will help build and maintain trust, and allow individuals to review any changes in how you handle their personal information.
3. You Market to Children
Your responsibilities over data are especially serious if your website markets to children. Data collected from users under the age of 13 is protected under the Children’s Online Privacy Protection Act (COPPA).
Banner or Pop-up Notice
Place a banner or pop-up on your site’s homepage that lets users know about your updated policy. Make sure it’s in a visible location so users have the opportunity to leave if they find the changes unacceptable.
That way, in the event of a legal challenge, you can make the argument that users were not only informed of the policy updates, but you made the information accessible and easy to comprehend.
Blog or News Post
4. Why Are Privacy Policies Changing
The introduction of legislation like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) has ushered in a new privacy landscape. With growing public concern over user data and significant data breaches, laws are being passed around the world every year to better regulate digital data handling.
So, why is everybody updating their privacy policies year after year? In short, they have to, and you probably do too.