GDPR cookie consent is the act of consenting to, rejecting, or specifying the use of cookies on a website. Unlike other laws regarding cookie consent, the GDPR requires that websites give users options for which cookies are used, if any, as they access a site.
To comply with the GDPR’s cookie consent requirements, your website or app needs a cookie consent function that users see before cookies can be applied. The consent function can appear as a banner, popup, or form that users will see and can interact with when they enter your site.