Marketing Purposes

Marketing purposes definition (noun)

1.

Marketing purposes is a reason for data collection, often with the intention of sending offers, sales solicitations, or advertisements.

Under many data privacy laws and guidelines, marketing purposes is noted as a non-essential purpose for data collection. Therefore, many websites and businesses need to get permission to collect data (such as email addresses) for marketing purposes.

Appears in: GDPR and Privacy Policies

Generate a Free Privacy Policy

Legal Definitions from Termly’s Legal Experts

Related Legal Terms

Data Mining Regulator Data Minimization Encrypted Data Web Beacon Gramm-Leach Bliley Act Processing Agreement Data Protection Directive Passive Consent Cyber Liability Insurance View more >

Related FAQs

Does GDPR apply to companies or individuals? When did CCPA go into effect? Does GDPR apply to EU citizens in the US? When did GDPR come into effect? What constitutes a breach of the GDPR? When is a privacy policy required for an app? Do I need a cookie policy on my website? Do you need consent for cookies? What should be in a privacy policy? Does the GDPR apply to individuals? View more >

Trusted by Thousands

Trusted by thousands of companies worldwide, Termly’s intuitive software generates legal policies and handles consent management for any business in minutes.

Try Termly’s Compliance Solutions For Free!

Get Compliant

Raffaele, Head of Marketing & Partnerships @ Termly

Termly allows our users to focus more on their business instead of spending countless hours figuring out data privacy compliance. - Raffaele, Head of Marketing & Partnerships @ Termly