Legal Definitions from Termly’s Legal Experts
Web Beacon
Web beacon definition (noun)
1.
A web beacon is a small, usually transparent image embedded on a website or email that tracks user behavior. Web beacons are often used in combination with cookies, but unlike cookies, they do not collect personally identifiable information (PII), and you cannot decline their use.
A web beacon is also known as a pixel tag, clear GIF, and a web bug.
Appears in: Cookie Policies, GDPR, and Privacy Policies
Related Legal Terms
Related FAQs
Do you need consent for cookies?
Do I need a cookie policy on my website?
How do you make a cookie consent banner?
What is an essential cookie?
How do you create a cookie policy?
What is a sale under the CCPA?
Are email addresses personal data?
What counts as processing personal data?
What are the key points of the GDPR?
Does the CCPA require a data protection officer?
How do you create a cookie policy?
Is it a legal requirement to have a cookie policy?
Do all websites need a privacy policy?
How do I become CCPA compliant?
How many categories of personal information are there under CCPA?
View more >
Trusted by Thousands
Trusted by thousands of companies worldwide, Termly’s intuitive software generates legal policies and handles consent management for any business in minutes.
Termly allows our users to focus more on their business instead of spending countless hours figuring out data privacy compliance. - Raffaele, Head of Marketing & Partnerships @ Termly