Legal Definitions from Termly’s Legal Experts
Web Beacon
Web beacon definition (noun)
1.
A web beacon is a small, usually transparent image embedded on a website or email that tracks user behavior. Web beacons are often used in combination with cookies, but unlike cookies, they do not collect personally identifiable information (PII), and you cannot decline their use.
A web beacon is also known as a pixel tag, clear GIF, and a web bug.
Appears in: Cookie Policies, GDPR, and Privacy Policies
Related Legal Terms
Related FAQs
Do you need consent for cookies?
Is it a legal requirement to have a cookie policy?
Does the CCPA require cookie consent?
Does the GDPR require cookie consent?
Do I need a cookie policy on my website?
How is the CCPA enforced?
Who do I report a breach of GDPR to?
When did CCPA go into effect?
Does the CCPA require cookie consent?
Does GDPR apply to EU citizens in the US?
Does the CCPA require cookie consent?
What should be in a privacy policy?
When did GDPR come into effect?
Can I write my own privacy policy?
Who does the CCPA apply to?
View more >
Trusted by Thousands
Trusted by thousands of companies worldwide, Termly’s intuitive software generates legal policies and handles consent management for any business in minutes.
Termly allows our users to focus more on their business instead of spending countless hours figuring out data privacy compliance. - Raffaele, Head of Marketing & Partnerships @ Termly