Legal Definitions from Termly’s Legal Experts

Web Beacon

Web beacon definition (noun)

A web beacon is a small, usually transparent image embedded on a website or email that tracks user behavior. Web beacons are often used in combination with cookies, but unlike cookies, they do not collect personally identifiable information (PII), and you cannot decline their use.

A web beacon is also known as a pixel tag, clear GIF, and a web bug.

Appears in: Cookie Policies, GDPR, and Privacy Policies

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Jona, Senior Product Manager @ Termly

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