Legal Definitions from Termly’s Legal Experts

Tracking Pixels

Tracking pixels definition (noun)
1.

Tracking pixels are pieces of HTML code that track whether a user has accessed a website or email. They are also known as web beacons. Tracking pixels help websites and businesses acquire data that is often used for marketing purposes.

Appears in: Cookie Policies and Privacy Policies

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Legal Definitions from Termly’s Legal Experts

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Raffaele, Head of Marketing & Partnerships @ Termly

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