Legal Definitions from Termly’s Legal Experts

Tracking Pixels

Tracking pixels definition (noun)
1.

Tracking pixels are pieces of HTML code that track whether a user has accessed a website or email. They are also known as web beacons. Tracking pixels help websites and businesses acquire data that is often used for marketing purposes.

Appears in: Cookie Policies and Privacy Policies

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Jona, Senior Product Manager @ Termly

Termly allows our users to focus more on their business instead of spending countless hours figuring out data privacy compliance. - Jona, Senior Product Manager @ Termly