Termly Releases GTM Consent Mode Template

Etienne Cussol CIPP/E, CIPM

by Etienne Cussol CIPP/E, CIPM

February 9, 2022

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TERMLY_RELEASES_GTM_CONSENT_MODE_TEMPLATE

Termly is excited to announce the Termly Consent Mode template has been added to the Google Tag Manager (GTM) template gallery! This template will help GTM users install Termly and streamline the consent management process.

Many websites use GTM to deploy scripts and tags, including Google Analytics, Facebook Pixel, AdWords, and more. The use of these scripts and tags is regulated under data privacy laws like the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA).

Google consent mode is a feature that lets websites comply with these regulations while still gathering anonymized, high-level metrics. These visitor metrics and advertising data may not be captured otherwise if a user declines cookies.

Termly’s consent mode template lets website owners safely gather these visitor metrics while complying with cookie and consent preference regulations.

termly_gtm_consent_mode_template_example

The Termly Consent Mode template automatically communicates a website visitor’s consent preferences with GTM. Termly customers can use the new template in three steps:

  1. Install Termly’s consent management platform
  2. Install the Termly Consent Mode Template
  3. Configure Consent Checks

Read our in-depth instructions for more information on downloading and installing the new Termly Consent Mode Template.

Termly strives to help small businesses stay compliant with data privacy regulations while still running their websites as efficiently as possible. Small businesses can use this Consent Mode template to keep their consent practices up to date while still gathering the visitor data they need.

Additional questions can be directed to Termly’s support team at [email protected].

Etienne Cussol CIPP/E, CIPM
More about the author

Written by Etienne Cussol CIPP/E, CIPM

Etienne is an Information Privacy professional and compliance analyst for Termly. He has been with us since 2021, managing our own compliance with data protection laws and participating in our marketing researches. His fields of expertise - and interest - include data protection (GDPR, ePrivacy Directive, CCPA), tracking technologies (third-party cookies, fingerprinting), and new forms of privacy management (GPC and the Google Privacy Sandbox). Etienne studied International Economic Affairs at the University of Toulouse, and graduated with a Masters in 2017. More about the author

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