Truth in advertising definition (noun)
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Truth in advertising is the FTC-enforced concept of being truthful and accurate about products and services offered. The FTC can issue fines or penalties to businesses that fail to follow truth in advertising standards.
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Truth in Advertising is a non-profit organization that advocates for consumer empowerment and works to protect consumers from false or misleading advertising.
Appears in: CAN-SPAM, Disclaimers, and Return Policies
