Personal information is any information that can be directly or indirectly linked to an individual. Some examples of personal information that blogs collect include:
- Email addresses
- Account sign-up information
- IP addresses
- Transactional data (e.g., billing information, payment details)
The requirements for blog privacy policies vary slightly depending on which laws you’re subject to comply with. In general, privacy policies for blogs should address the following:
- Information collection and use — Explain to users the type of personal information you collect and the purpose of that data collection.
- Third-party sharing — Disclose whether you share information with third-parties and whether you use any third-party services on your site.
- Cookie disclosure — Identify the types of cookies used by your blog.
- Protection of personal data — Reassure users that you’ve implemented security measures to safeguard their data.
- External links — Inform users that your website may link to external websites outside your control, and advise users to read the privacy policies of the external websites they visit.
- Users’ rights — Lists the rights that users have over their data, such as how users can request to review, correct, or delete their data.
The US also has notable privacy laws, such as CalOPPA, the California Consumer Privacy Act (CCPA), and the Children’s Online Privacy Protection Act (COPPA). Among these laws, CalOPPA is the most relevant for bloggers, as the law applies to any website that collects personal information from California residents.
Examples of prominent places include:
- Website footer
- Terms and conditions
Sample Privacy Policies for Blogs
Follow this example by using simple language that’s free of legalese to describe what, how, and why personal information is collected.
In the disclosure section, the blog states that it’s a member of the Amazon Associates Program, and outlines their relationship with third-party advertisers.
If you use third-party services or advertisers on your blog, link to their privacy policies, as seen in the example.
- Privacy laws around the world, such as COPPA and the GDPR, require privacy policies for blogs that collect personal information.