Landing pages help turn visitors into leads, which establishes and builds out your business’s customer base.
Our comprehensive solution asks easy questions about your business and helps you comply with applicable laws.
It then generates a unique policy based on your answers that you can embed directly on your site, taking all the hassles and guesswork out of data privacy compliance.
See what it looks like in the screenshot below.
You fill in blank sections of the document with details about your business.
Then, choose which format you want to use when downloading your policy, and you can embed it directly on your landing page.
While using a template takes a little more work, it still prevents you from having to start the whole process from scratch, saving you time so you can focus on your business.
Ensure whatever you write is thorough, easy to read, comprehensive, and meets all requirements outlined by applicable data protection laws.
- Phone numbers
Data privacy laws apply depending on your business’s location, users’ location, and monetary and data collection thresholds.
So, if you run your landing page out of New York but collect data on California residents, California’s privacy laws might apply to you.
Some examples of laws that require privacy policies that may impact your business include the:
- General Data Protection Regulation (GDPR)
- California Consumer Privacy Act (CCPA)
- California Online Privacy Protection Act (CalOPPA)
- Colorado Privacy Act (CPA)
- Connecticut Personal Data Privacy and Online Monitoring Act (CTDPA)
- Virginia Consumer Data Protection Act (VCDPA)
What Are Landing Pages and Squeeze Pages?
Landing pages and squeeze pages are where your visitors respond to calls to action, and while they’re similar, they both serve a different purpose.
A squeeze page typically features minimal information, is used to collect contact information from prospective customers (i.e., email addresses), and has a singular focus, like:
- Asking users to sign up for a newsletter
- Downloading an ebook
- Gaining access to exclusive content
A landing page also usually has a singular focus but provides more detailed information to convert users into paying customers rather than simply collecting their contact information.
It provides particulars about a business’s product or services and may feature additional content, including:
- Detailed information about your product or service and what it does
- Testimonials or reviews from real customers
- Features of your product or service that you want to highlight as selling points
- A video showing how to use your product or service
It lets webpage visitors know:
- What personal information you collect
- Why you collect that data
- How it gets used and your legal basis for using it
- If you share it with or sell it to any third parties
- What rights they have over their information
- How they can act on those rights
What Personal Data You Collect
For example, landing pages often track consumers’ email addresses, names, and sometimes even payment information.
Format these details in a bullet list or table to make it easier for people to read and understand.
Why You Collect the Data
For example, you might:
- Obtain legal consent from individuals to collect the information
- Use their data to fulfill a contract
- Have another legally applicable reason
How You Use the Data
Let them know if you use it for targeted advertising, marketing and research purposes, product development, or to perform aspects of a contract.
Analyze this section regularly, as the way you use data might change, and if it ever does, you must immediately update your policy.
Note that some privacy laws, like the GDPR, mandate that you must limit your use of personal data to only what is considered necessary and reasonable.
How You Protect the Data You Collect
Briefly explain the different safety and security procedures you use to adequately protect personal data from a data breach or unauthorized access.
These measures might include:
- Encryption methods
- Secure storage
- Limited access by internal staff
Most data privacy laws require you to implement reasonable safeguards concerning the personal data you collect and store and hold you accountable if it’s ever compromised.
Whether You Share Data With Third Parties
For example, you might use data tracking to determine how your customer arrived at the landing page or where they went after entering their information.
How Consumers Can Control Their Data
A big part of many privacy laws is providing multiple methods for consumers to follow through on their data privacy rights.
Clearly explain in a clause all rights your users have over their information and how they can act on them.
You might experience an internal policy change, fall under new data privacy legislation, or add a new landing page to your site focusing on a new product or service offering.
Plan to put a link to it in the following spots:
- Static places visible on all webpages, like your footer
- On any form, especially if you use one on your squeeze or landing page
- Payment screens or new user account creation pages
- In a legal or privacy center on your site
- On a pop-up banner
Your visitors should have no problem locating the hyperlink to your policy and should always be able to click on it easily.
Posting one helps you meet necessary legal requirements, builds trust with your consumers, and may even help your page rank better based on some search engine algorithms.