We’ve got an exciting update for ad publishers in Europe.
Termly’s Consent Management Platform (CMP) supports the European Interactive Advertising Bureau’s (IAB Europe) Transparency and Consent Framework (TCF) version 2.2.
Using a CMP that supports the TCF is a voluntary way to better align your data processing for targeted advertising and individualized content creation with EU data protection laws.
Continue reading to learn how Termly helps publishers who want to work with the IAB TCF v2.2 and what to expect from these CMP updates.
Termly and the IAB TCF v2.2
Termly’s CMP aligns with the standards and technical requirements described by IAB Europe under TCF version 2.2.
We’re excited to support version 2.2 of the framework since its implementation of the action plan addressing changes required by the Belgian Data Protection Authority.
David Reynier CEO @Termly
Termly joined TCF v2.2 as a CMP to continue to fulfill our promise to simplify data privacy compliance. Providing easy, comprehensive solutions for our Pro+ users is at the heart of what Termly stands for.
We offer resources our users can trust will keep up with the fast-paced world of data privacy so business owners can continue to thrive while protecting the privacy of their consumers.
How We Do It
Termly’s CMP meets all TCF v2.2 technical requirements, so our Pro+ users can let their European visitors make consent choices at a granular level for each vendor and data processing purpose.
Use our new automatic vendor scanner on your site to detect and list all third-party vendors you work with from the TCF Global Vendor List, minimizing setup and maintenance efforts.
Implementing these updates helps your business reduce legal risks associated with serving ads in the EU under the GDPR.
What Is the IAB?
The IAB is an independent advertising organization that aims to create an industry standard for online marketing that adequately respects user privacy rights outlined by laws like the General Data Protection Regulation (GDPR) and ePrivacy Directive (EU Cookie Law).
What Is the TCF?
The IAB Europe developed the transparency and consent framework to help websites implement the proper policies and technical specifications to perform digital advertising in the EU while respecting data privacy laws like the GDPR.
We’re excited about these developments to our CMP and are ready to help you better serve your business and your European consumers.
More about the author
Written by Etienne Cussol CIPP/E, CIPM
Etienne is an Information Privacy professional and compliance analyst for Termly. He has been with us since 2021, managing our own compliance with data protection laws and participating in our marketing researches. His fields of expertise - and interest - include data protection (GDPR, ePrivacy Directive, CCPA), tracking technologies (third-party cookies, fingerprinting), and new forms of privacy management (GPC and the Google Privacy Sandbox). Etienne studied International Economic Affairs at the University of Toulouse, and graduated with a Masters in 2017. More about the author
