But if you collect email addresses and names for a newsletter, use internet cookies for ads or analytics, or collect personal information in other ways, you may be legally required to post one.
Below, read why travel websites need privacy policies, what goes into them, and how to easily make one for your site.
- Which Privacy Laws Affect Travel Websites?
It includes provisions to help you comply with different data privacy laws, is vetted by our legal team of privacy experts, and gets updated regularly to account for new legislation.
The generator asks simple questions about your business and its data processing activities, then makes a unique policy based on your answers.
See what it looks like in the screenshot below.
The template is formatted for you and includes standard clauses and language to help you comply with several data privacy laws.
Just fill in the blank section manually with details about your business and delete any unnecessary clauses or add new ones as needed.
It’s easy to accidentally leave something out, especially if you aren’t familiar with data privacy laws, which could put your travel website at risk.
- What personal data you collect
- How the information is collected
- Why you collect the data (aka, your legal basis)
- If you share or sell it to any third parties
- What rights users have over their personal data
- How those users can act on their rights
Website owners are often legally required to have one, plus users expect to find one on your website, as it shows transparency and increases trust.
Which Privacy Laws Affect Travel Websites?
Depending on your personal data processing activities, several different privacy laws may apply to your business, including the following:
- General Data Protection Regulation (GDPR)
- California Consumer Privacy Act (CCPA)
- California Online Privacy Protection Act (CalOPPA)
- Children’s Online Privacy Protection Act (COPPA)
- Colorado Privacy Act (CPA)
- Virginia Consumer Data Protection Act (VCDPA)
Because privacy laws typically apply to sites that collect personal data from users in a protected area, they may apply to you even if you’re headquartered in another state or country.
While some laws have monetary and data thresholds, like the:
But others don’t, including CalOPPA and the GDPR.
Unless your website consists only of your personal experiences and you know nothing about who visits it, you should err on the side of caution and post one.
Remember, CalOPPA and the GDPR apply based on whether you have visitors from the protracted regions and track their data or if you run your business in those regions.
If a user complains that they think you’re wrongfully collecting their data, these laws hold you financially accountable, even if you made the violation accidentally.
Boosts Business Reputation
Even if you don’t collect user information, linking to a policy that says as much keeps your visitors informed and prevents them from falsely assuming you’re secretly collecting their data.
Enhances Consumer Trust
Building this type of trust with your users is imperative, as it helps maintain readers and encourages people to return to your site or blog.
Improved Coordination With Third-Party Apps
Better Search Engine Optimization (SEO)
Many search engines prefer to put reputable websites as top search results, and posting one shows an ethical, secure, and legal commitment to your website visitors.
The Type of Data You Collect
That should include the obvious, like email address and other contact information a visitor might voluntarily put into a contact form.
- Location tracking information
- IP addresses
- Referral sources
- Anything else you know about your visitors
Most privacy laws focus on personal information, but what each law sees as personally identifiable might surprise you.
How and Why You Use the Data
For example, under the GDPR, your purpose is known as your legal basis.
How you might use the data may include:
- Re-marketing to existing customers
- Providing targeted deals
- Performing internal business analysis
- Gathering aggregate information about visitor trends and interests
Whether You Collect Data From Children
If children under age 13 visit your travel website, you must follow the strict guidelines of the U.S. Federal law, the Children’s Online Privacy Protection Act (COPPA).
How You Protect Visitor Data
In a clause, outline the steps you take to ensure data remains private and secure, like through encryption or anonymization.
Third-party Sharing of Data
Most data privacy laws require you to tell consumers if you share or sell their personal information with any third parties.
Include a clause explaining what external entities can access the data, especially if your site performs targeted advertising or analytics.
Cookies and Other Data Tracking Methods
Description of Consumer Rights Over Their Data
Many data privacy laws, including the VCDPA, CPA, and CCPA, require you to explain what rights consumers have over their data and how to follow through on them.
Consider adding a section for users based in different locations so they can easily find the rights that apply to their specific situation.
Under laws like the CCPA, you must update your policy at least once every 12 months.
We recommend linking it in all of the following spots:
Without one, you risk facing legal trouble and other severe repercussions, like losing the trust of your website visitors.