Trying to decide if your business should use Termly or Cookiebot?
Below, I compare these two privacy compliance solutions so you can choose the right platform for your business.
Quick Comparison
For a quick comparison of Cookiebot and Termly, read through the table I compiled below.
| Termly | Cookiebot | |
| Free Services |
Termly offers a FREE plan that includes:
|
14-day free trial
Free Plan of their Consent Management Platform with limited features that includes:
|
| Paid Services |
Monthly + Annual Billing Available for 3 Plans.
|
Cookiebot Pricing
|
| Policy Generators |
9 policy generators available:
|
|
| Consent Management |
Termly’s CMP offers:
|
According to Cookiebot’s website:
|
| Privacy Law Compliance |
Privacy Policy Generator & Template:
Consent Management Platform:
|
According to their website:
|
| Customer Support |
Support Options
|
Support Options
|
| Customer Reviews + Business Accolades |
|
|
Deeper Dive Into Features and Solutions
Below, I dive deeper into the features and solutions offered by Termly and Cookiebot.
Free Services
Both Cookiebot and Termly offer free services to users.
Overall, Termly’s free plan is more robust than Cookiebot, which, according to their website, is only available to websites with fewer than 1,ooo sessions and 1 domain.
What Termly Gives Free Users
With Termly, free users who sign up for an account get to use one of the policy generators for free, and everything is included in the policy.
They also get to use Termly’s Consent Management Platform, which includes the following:
- A free generated cookie policy
- Consent banner
- Cookie script auto-blocker
- Quarterly website scans
Additionally, Termly provides free template versions of all nine policy generators they offer directly on the website, which include much of the same clauses, legal protections, and other information as the generators.
They also offer a free Impressum template.
What Cookiebot Gives Free Users
According to their site, Cookiebot has a 14-day free trial of all of their plans and a Free Plan.
Based on an FAQ on the Cookiebot pricing page, after the trial period ends, users can upgrade to a paid plan or continue using the free plan if their website qualifies.
Otherwise, the account remains intact, but you cannot access consent logs and the banner stops displaying.
To regain access, you can upgrade your account to one of their paid services.
Their Free Plan is only available to websites with fewer than 1,000 sessions and it has limited ‘core’ features.
According to their website, some of the features include:
- Google Consent Mode support
- Microsoft UET Consent Mode
- Short format versions of their 2,2000 DPA templates
- Proof of consent
- Consent activity snapshot
- 2 banner languages
Privacy policy embedding is not part of their free plan.
Paid Services
Cookiebot and Termly offer different paid plans than can be billed monthly or annually.
Termly’s Paid Plans
Termly has two paid plans available, which include all the policy generators and the CMP:
- Starter Plan: $14/month when billed monthly, $10/month when billed annually.
- Pro+ Plan: $20/month when billed monthly, $15/month when billed annually.
The Starter Plan gives users access to two policy generators and the CMP with up to 50,000 monthly banner views.
Users can unlock access to all of Termly’s policy generators and CMP features with unlimited banner views by signing up for the Pro+ Plan, which also includes:
- Multi-language supports
- Weekly cookie scans
- Auto-updated policies
- Remove the Termly logo
- IAB TCF v2.2 compatibility
- Google Consent Mode v2 compatibility
- Regional consent rules
- Scan subdomains
- Consent logs
For more information, view Termly’s Pricing Page.
Cookiebot Paid Option
Cookiebot has the following four paid ‘Premium’ plans available, which all include the same features but differ in price depending on how many subpages a website has:
- Essential: $8 per month, 1 domain, up to 1,000 sessions
- Plus: $16 per month, 1 domain, up to 1,500 sessions
- Pro: $34 per month, 3 domains, up to 15,000 sessions
- Business: $56 per month, 10 domains, up to 50,000 sessions
According to their pricing page, the plan automatically upgrades if a website exceeds the number of allotted sessions for three consecutive months.
A custom Corporate plan is also available.
Policy Generators
Termly offers the following nine comprehensive policy generators and templates:
Cookiebot users get a ‘cookie declaration,’ which is the same as a cookie policy, and a privacy policy generator.
According to their website, the privacy policy generator can help with compliance with the GDPR and the ePrivacy Directive.
Consent Management
Termly and Cookiebot have similar consent management solutions that should work for most businesses that need to comply with privacy laws.
For example, here’s a small sample of some of the features both Termly’s CMP and Cookiebot’s CMP provide:
- Cookie policy and consent banner
- Multi-language supports
- Cross-domain consent
- Customizable banner designs
- WordPress plugin
When it comes to differences, Termly allows users to remove the logo without using CSS coding, which is currently the only way to remove the Cookiebot branding, according to one of their support articles.
Cookiebot claims to be compatible with Microsoft UET Consent Mode. While Termly doesn’t advertise this, their CMP can also support it.
Currently, Cookiebot supports more languages than Termly, which is in the process of adding more to its platform over time.
Cookiebot also has an Analytics Dashboard with opt-in and opt-out statistics and a CSV export of all consents.
Overall, both platforms are comprehensive and similar in scope.
Privacy Law Compliance
Only Termly offers a privacy policy generator and template that helps businesses meet notification and transparency requirements outlined by 26 laws.
When new laws are added to Termly’s solutions, they are updated in the ‘What laws does Termly cover’ resource article.
Termly and Cookiebot’s CMPs comply with similar global privacy laws.
For example, the Cookiebot website says its CMP can accommodate ‘the GDPR/ePrivacy Directive, CCPA/CPRA, LGPD, POPIA, and more,’ and features 47 language options.
Termly’s CMP is configurable to meet opt-in and opt-out requirements in over 70 regions worldwide, including every law mentioned on the Cookiebot website.
Customer Support
Termly offers support via more channels than Cookiebot.
Both companies have support documentation and informational articles available online.
But Termly provides support from a team through live chat, email, and a telephone line, available Monday through Friday from 9 am to 6 pm EST.
They also have a website form available and an AI chatbot.
Cookiebot has a ‘hotline’, an AI chatbot, email, and ticket support available on their site.
Customer Reviews + Business Accolades
Termly and Cookiebot have similar business accolades, but user reviews of Termly on Trustpilot are much higher than Cookiebot.
- Termly’s Trustpilot rating is 4.7 (Excellent) based on 451 reviews
- Cookiebot’s Trustpilot rating is 2.1 (poor) based on 104 reviews
Otherwise, both Termly and Cookiebot are:
- Google CMP Partners with GOLD status
- IAB TCF v2.2 Compliant
However, only Termly is:
- BBB accredited with an A+ rating
- An IAPP Silver Member
Additional Features
Termly users get additional features that do not appear to be part of Cookiebot’s solutions.
For example, while both companies sell products backed by privacy experts, Termly’s policy generators feature relevant tips written by their legal team to help businesses find answers to common questions, as shown below.
These additional snippets are helpful for businesses needing more guidance when achieving privacy compliance, like the two details below that help explain what privacy laws might apply.
Businesses don’t need to worry about researching all there is to know about privacy compliance because Termly’s experts have already done that part for them.
Which One Is Right for You?
Overall, Termly and Cookiebot offer strong consent solutions. Termly provides businesses with essential legal policies, a devoted customer support team with high ratings from users, and a legal team who helps ensure its solutions are always up-to-date.
Termly is an all-in-one compliance solution for businesses of all sizes and supports the IAB TCF v2.2 and Google Consent Mode as a proud Google CMP partner.
Businesses that require the use of a CMP almost always need to also have a compliant privacy policy. Termly’s privacy policy generator meets the requirements of over 25 privacy laws, which helps you meet even more necessary requirements.
But, when it comes to privacy compliance, the choice is yours.
DISCLAIMER: The information in this article represents the details that were available on Termly and Cookiebot websites as of March 28, 2025. Both Termly and Cookiebot product offerings, details, and information are subject to change at any time. This article is for informational purposes only and does not claim to be a significant representation of Cookiebot or Termly.
More about the author
Written by Ali Talip Pınarbaşı, CIPP/E, & LLM
Ali is a London-based Data Privacy Law Solicitor with a Master of Laws Degree in EU Privacy law at King's College London. He has six years of experience in advising businesses on how to comply with data protection laws. More about the author
