For those looking for a data privacy solution, I compare the compliance software from Termly and iubenda.
Decide if Termly or iubenda is right for you below.
Quick Comparison
Below is my table comparing Termly and iubenda.
| Termly | iubenda | |
| Free Services |
Termly offers a FREE plan that includes:
|
iubenda offers a FREE plan that includes:
|
| Paid Services |
Monthly + Annual Billing Available for 3 Plans.
|
Monthly + Annual Billing Available for 3 Plans.
|
| Policy Generators |
9 policy generators available:
|
3 policy generators available:
|
| Consent Management |
Termly’s CMP offers:
|
According to Iubenda’s website:
|
| Privacy Law Compliance |
Privacy Policy Generator & Template:
Consent Management Platform:
|
According to their website:
|
| Customer Support |
Support Options
|
Support Options
|
| Customer Reviews + Business Accolades |
|
|
Deeper Dive Into Features and Solutions
To start, I’ll directly compare Termly’s features and benefits to iubenda.
Free Services
Termly and iubenda both offer different free options and plans for interested users.
What Termly Gives Free Users
When a new user signs up for Termly, they get free access to any one of the comprehensive policy generators with no restrictions on what’s included.
Termly free users can also set up the consent Management Platform on their websites, which features a free generated cookie policy, cookie script auto blocker, HTML embeddable policies, and quarterly cookie scans.
Free template versions of each policy generator are also available on the Termly website. The templates include the same clauses, legal protections, and information as their generators.
What iubenda Gives Free Users
According to the Pricing FAQs on the iubenda website, users are given free access to their privacy and cookie policy generators.
However, their terms and conditions generator appears to be part of the Advanced payment plan.
They also offer a free Compliance Plan, which includes:
- Consent notice
- Consent log
- Autofill legal documents
- Updating legal document
- In-depth compliance scan
However, their website states that the free plan is limited.
In their ‘Limits of the Free Plan’ article, they explain that you cannot add custom text to your privacy or cookie policies with the free plan. Instead, you choose from a list of ready-made clauses.
The free plan also does not include data retention and security clauses or the terms and conditions generator, and your policies will have iubenda branding.
Paid Services
Both Termly and iubenda present users with different payment plans, which can be billed annually or monthly.
Termly’s Paid Plans
With Termly, users can choose from two different payment options:
- Starter Plan: $14/month when billed monthly, $10/month when billed annually
- Pro+ Plan: $20/month when billed monthly, $15 month when billed annually
With the Starter Plan, users can use two policy generators and the CMP with up to 50,000 monthly banner views.
The Pro+ Plan gives users access to all eight of the policy generators and the CMP with unlimited banner views and all of the following features:
- Multi-language supports
- Weekly cookie scans
- Auto-updated policies
- Remove the Termly logo
- IAB TCF v2.2 compatibility
- Google Consent Mode v2 compatibility
- Regional consent ruled
- Scan subdomains
- Consent logs
- Multi-language supports
For more information, view Termly’s pricing page.
iubenda’s Paid Options
Users can choose from three different iubenda plans:
- Essentials: $6.99/month when billed monthly, $5.99/month when billed annually
- Advanced: $27.99/month when billed monthly, $24.99/month when billed annually
- Ultimate: $119.99/month when billed monthly, $99.99/month when billed annually
All plans have the following features:
- Privacy and cookie policy generator
- Autofill legal documents
- Update legal documents
- Consent banner
- Privacy controls
- Easy integration
- Permanent consent log database for cookies and trackers
- Google Consent Mode
- IAB TCF v2.2
- Compliance scanning service
The Advanced Plan also includes:
- Ability to add up to 30 third-party services and clauses to the cookie and privacy policy
- Minimal iubenda branding
- All available languages
- Add custom text to privacy and cookie policies
- Terms and Conditions Generator
- Seamless integration
- Up to 50,000 page views per month
- Full style customization
- Regional consent settings
- Monthly site scanning
Policy Generators
Termly’s website appears to have more policy generators than iubenda, and I find them easier to access.
Termly offers eight policy generators and nine free templates to users:
Iubenda offers three policy generators to users:
- Privacy Policy Generator
- Cookie Policy Generator
- Terms and Conditions Generator
While privacy policy and cookie policy generators can be used for free, the Terms and Conditions Generator requires users to purchase Advanced Subscription Plan.
Consent Management
The consent management solutions from Termly and iubenda are comparable.
For example, the CMPs from both companies offer the following features:
- Consent Preference Center
- Cross-domain Consent
- Cookie Policy Included
- Embeddable DSAR Form
- Script Auto Blocker
- WordPress Plugin
- GTM Consent Mode Support
- Google Consent Mode v2
- IAB TCF v2.2
- Customer Banner Styles
- Consent Logs
- Multi-language Support
- Scan Sub Domains
- Regional Consent Rules
- Remove Logo
Below, you can compare other features between Termly and iubenda’s CMPs, including pricing plans, banner visit limits, and more.
Privacy Law Compliance
Termly’s Director of Global Privacy and team help ensure their compliance solutions remain compliant and up to date with the evolving global privacy law landscape.
When writing this comparison, Termly’s Privacy Policy Generator complies with 26 laws and their CMP is configurable to meet the guidelines in over 80 regions.
I appreciate how transparent Termly is about what their products cover. Termly updates their ‘Which Laws Does Termly Cover?’ resource article when a new law is added.
According to the website, iubenda solutions cover the US’s CPRA, CalOPPA, the GDPR, the ePrivacy Directive, and more. They also monitor privacy laws worldwide.
Customer Support
Termly offers more avenues for customer support than iubenda.
Termly’s customer support team is made up of real people who are available to chat through an online forum or on the phone, Mondays through Fridays, 9 am to 6 pm EST.
There is also an online support form available on the website where users can submit questions through email, and a resource center is available online with several support articles, checklists, and guides.
Iubenda provides a link to an email form on their website for support. They also have a live chat option and a resource center.
Customer Reviews + Business Accolades
Termly has slightly higher customer ratings on some review sites than iubenda.
- Termly earned a 4.7 ‘excellent’ out of 5 stars on Trustpilot based on 432 reviews.
- 88% are 5-star reviews.
- iubenda earned a 4.3 ‘excellent’ out of 5 stars on Trustpilot based on 432 reviews.
- 82% are 5-star reviews.
However, both Termly and iubenda are certified Google CMP partners, support the IAB TCF v2.2 and Google Consent Mode.
But Termly is Better Business Bureau accredited and has an A+ rating.
Additional Features
Both Termly and iubenda have additional features that make them stand out.
For example, iubenda has a Whistleblowing Management Tool meant to help European companies comply with the EU Whistleblower Directive.
Their website also offers a register of Data Processing Activities available to users for the GDPR, LGPD, and FADP. However, it is only available to users who purchase the Ultimate Plan, which costs 9$9.99 per month for annual subscribers.
Termly’s additional features, besides the five additional policy generators iubenda does not have, include helpful tips and notes in the generators to ensure their users can accurately complete their policies, like the one shown in the screenshot below.
These tips were written by Termly’s legal team and privacy experts.
Which One Is Right for You?
Both Termly and iubenda offer strong compliance solutions for businesses of varying sizes.
For those looking for comprehensive data privacy management, Termly’s solutions are seamless to set up. Designed by their legal team and data privacy experts, you can manage everything in one place directly from the dashboard.
When it comes to privacy compliance, the choice is up to you.
DISCLAIMER: The information in this article represents the details that were available on Termly and iubenda’s websites as of Jan 31, 2025. Both Termly and iubenda product offerings, details, and information are subject to change at any time. This article is for informational purposes only and does not claim to be a significant representation of iubenda or Termly.
More about the author
Written by Ali Talip Pınarbaşı, CIPP/E, & LLM
Ali is a London-based Data Privacy Law Consultant with a Master of Laws Degree in EU Privacy law at King's College London. He has three years of experience in advising businesses on how to comply data protection laws. More about the author
