Trying to decide which data privacy solution and consent management platform is the right match for your business?
Below, I summarize the policy generators, tools, and features from Termly versus Ketch to help you choose which one fits your business needs.
Quick Comparison
Read the table below to quickly compare Ketch versus Termly at a glance.
| Termly | Ketch | |
| Free Services |
Termly offers a FREE plan that includes:
9 FREE policy templates available |
Ketch offers a FREE plan that includes:
|
| Paid Services |
Monthly + Annual Billing Available for 3 Plans.
|
Monthly Billing Available for 3 Plans:
|
| Policy Generators |
Termly offers 9 legal policy generators:
|
Ketch offers the following 2 policy generators:
|
| Consent Management |
Termly’s CMP offers:
|
Ketch’s Cookie Consent Solution offers:
|
| Privacy Law Compliance |
Privacy Policy Generator & Template:
Consent Management Platform:
|
According to their website:
“Ketch’s comprehensive resources on GDPR, CCPA and all major regulations in the US and worldwide” |
| Customer Support |
Support Options
|
Support Options
|
| Agency/Partnership Plans |
Custom Agency Plan includes:
|
Pro (Agency) Plan includes:
|
| Customer Reviews + Business Accolades |
|
|
Deeper Dive Into Features and Solutions
Now I’ll dive deeper into the different features and solutions from Termly and Ketch.
Free Services
Both Termly and Ketch offer free services to users.
What Termly Offers Free User
Termly provides a free plan option for users that you can access by creating an account.
Free users can use one policy generator and a basic version of Termly’s consent management platform (CMP), which includes the website scanner and cookie policy generator, plus all the following features:
- Access to any 1 of the policy generators
- Cookie policy generator
- Cookie banner
- Cookie script auto-blocker
- HTML embeddable policies
- Quarterly cookie scans
- FREE DSAR form
They even offer a free Termly GDPR/CCPA Cookie Consent Banner WordPress plugin.
Termly also has free template versions of each generator, with comparable legal considerations and clauses, that anyone can download and use.
What Ketch Offers Free Users
Ketch offers a free plan to users that includes a basic version of their consent management platform, and features:
- 5k unique users
- 2 Integrations
- Email support
- Privacy center
- Privacy preference center
- Consent record storage
- Privacy law templates
- Website tracker scanning
- Website tag orchestration
According to their website, this free plan is ideal for small businesses that require only basic privacy banner needs.
Paid Services
Both Termly and Ketch have several levels of paid plans available to compare.
Termly’s Paid Plans
Businesses that use Termly can choose from three available plans:
- Starter Plan: $14/month when billed monthly, $10/month when billed annually
- Pro+ Plan: $20/month when billed monthly, $15/month when billed annually
- Agency: Custom
The Starter Plan gives users access to two policy generators, the Consent Management Platform. the cookie policy generator, and up to 50,000 page views per month.
The Pro+ Plan gives you access to all nine policy generators and the full CMP with unlimited banner views, plus the following additional benefits:
- Multi-language supports
- Weekly cookie scans
- Auto-updated policies
- Remove the Termly logo
- IAB TCF v2.2 compatibility
- Google Consent Mode v2 compatibility
- Regional consent rules
- Scan subdomains
- Consent logs
- Multi-user permissions
Termly also has an Agency Plan built for resellers and anyone with multiple websites.
It includes all features from the Pro+ plan, plus the following:
- Additional bulk pricing discounts
- Multi-domain management
- Multi-user permissions
- Custom marketing materials
- Training & onboarding
- Compliance support
- Bulk import
- And more!
To learn more, view Termly’s Pricing Page.
Ketch Paid Plans
Ketch offers the follow paid plans to users:
- Starter: $150 per month, billed monthly, according to their website
- Plus: From $333 per month, billed annually, according to their website
- Pro: Custom pricing
The starter plan includes their consent management platform, two integrations, email support, and 30,000 unique visitors.
The Plus plan adds a live onboarding call, additional integrations, and provides rights workflow add-on which can be used to create business processes for DSAR requests.
The Pro plan targets enterprise level businesses and offers more advanced functionalities such as data subject rights automation and privacy impact assessment workflows.
Policy Generators
Now, I’ll compare the policy generators offered by both Termly and Ketch.
Termly currently offers nine different generators, which are also available as free templates. You can check them out in the table below:
Ketch, by comparison, offers the following two policies:
- Privacy Policy Generator
- Cookie Policy Generator
Consent Management
Next I’ll compare the consent management tools offered by Termly and Ketch.
Termly’s consent management tools provide include the following features and benefits:
- Cookie policy
- Cookie banner
- Script auto blocker
- HTML embeddable policies
- Weekly cookie scans
- Privacy regulation monitoring
- Remove Termly logo
- Custom banner styles
- Multi-language support
- Regional consumer rules
- Auto-updated policies
- Multi-user permissions
- Consent log
- DSAR form
- Google Consent Mode v2 compatibility
- IAB TCF v2.2 compatibility
- Can support Microsoft UET Consent Mode
- Google CMP Partner with Gold status
- Google Tag Manager
- User consent preference center
- WordPress Plugin available
Their CMP is known for its ease of use. Anyone, including those with limited technical knowledge, can easily install Termly’s CMP to their website or app.
With Ketch’s, users get access to a cookie consent solution that includes:
- Cookie banner
- Custom styles
- Cookie scans
- Custom templates (aka, regional consent rules)
- Multi-user permissions
- Multi-language support
- Consent logs
- DSAR Form
- Google Consent Mode v2 compatibility
- IAB TCF v2.2 compatibility
Ketch’s cookie solution is also known for being simple to install.
Privacy Law Compliance
Both Termly and Ketch provide consent management tools and policy generators that align with different privacy laws.
Let’s start with Termly. Their CMP is configurable to meet opt-in and opt-out guidelines in over 80 regions, and their Privacy Policy Generator currently covers 30 privacy laws.
Termly’s legal team and product engineers update the generator regularly, adding coverage options as needed to help businesses more easily keep adapt with the evolving data privacy legal landscape.
You can read more in the ‘What laws does Termly cover’ resource article.
According to the Ketch website, “Ketch’s comprehensive resources on GDPR, CCPA and all major regulations in the US and worldwide.”
While more coverages may be available, their site explicilty mentions the GDPR, PIPEDA, UK DPA, Brazil’s LGPD, and Quebec’s Law 25.
Customer Support
Both Termly and Ketch offer multiple customer support channels, but you need to pay for the Plus or Pro plan to access most of Ketch’s options.
Termly’s customer support team is very highly rated and avenues to request help include:
- A live chat
- A working phone line available from Monday to Friday, 9 AM – 6 PM EST.
- A contact form on their site, which leads to a support email, and
- Support articles and other content on the website.
Termly doesn’t limit support features based on Plan levels.
Customer support through Ketch includes:
- A contact form on their site, which leads to a support email, and
- Support articles and other content on the website.
- Other features are unlocked depending on which plan is used.
Plus plan users get a live onboarding call; Pro plan users also get developer tools and unlimited support.
Customer Reviews + Business Accolades
Termly and Ketch are well-rated by customers, but Ketch does not appear to have a Trustpilot page, whereas Termly’s is very active.
- Termly earned a 4.7 ‘excellent’ on Trustpilot based on 535 reviews
Therefore, I’ll compare G2 reviews:
Based on these reviews, Termly’s customers appear very satisfied with their services.
They love how much time they’ve saved using Termly’s products, the personalized customer support, and the ease-of-use and reassurance they feel with Termly in their toolbox.
Ketch users appear to appreciate how easy it is to install the platform, and the top-notch customer support team.
Some people report issues with the integrations and say there’s a bit of a learning curve when it comes to utilizing some of the platform’s features.
Additional Features
Both Ketch and Termly have additional features that are useful for different kinds of businesses.
For example, all nine of Termly’s generators feature expert-written tips and answers to frequently asked questions.
See an example of one of these tips in the screenshot below.
These helpful tips simplify the complex process of legal compliance, making it easier to ensure accuracy and when completing these complex legal documents.
Ketch’s unique features include data mapping featuring point-and-click data map build AI-powered discovery for the Pro plan only.
Users at this level also get risk assessment support, including customizable templates and automated risk detection.
Agencies/Partnerships
Termly and Ketch both offer customized agency/partnership/reseller programs.
Termly’s Agency plan is for resellers, agencies, and those with multiple websites.
It features everything in the Pro+ as well as additional benefits, including:
- Bulk pricing discounts
- Multi-domain management
- Multi-user permissions
- Customized marketing materials
- Training and onboarding support
- Compliance support
- Bulk importing, and more!
To learn more, check out Termly’s Agency Page.
Ketch also has a Partner program available, which includes:
- Incentivized pricing
- Training and support
- Marketing opportunities
- Click-based configurations
Which One Is Right for You?
Both Ketch and Termly offer helpful privacy solutions for businesses.
Ketch offers additional features that may be helpful for large businesses at the enterprise level.
Termly offers a large number of policy generators that are suitable for creating customized policies. While Termly offers a fully customizable policy generator, Ketch only provides templates, which may limit your ability to tailor policies to your specific needs.
Termly’s plans are also more affordable when compared to Ketch.
However, when it comes to picking the best privacy compliance partner for your business, only you can decide what’s right for you.
DISCLAIMER: The information in this article represents the details that were available on Termly and Ketch websites as of November 14, 2025. Both Termly and Ketch product offerings, details, and information are subject to change at any time. This article is for informational purposes only and does not claim to be a significant representation of Ketch or Termly.
More about the author
Written by Ali Talip Pınarbaşı, CIPP/E, & LLM
Ali is a London-based Data Privacy Law Solicitor with a Master of Laws Degree in EU Privacy law at King's College London. He has six years of experience in advising businesses on how to comply with data protection laws. More about the author
