Active Consent

Active consent definition (noun)

Active consent is a user’s explicit agreement (often to a website’s use of cookies) through active behaviors, such as checking a box or clicking a button. Active consent is based on users being fully informed about what they are agreeing to, such as the purposes and types of cookies used on your website.

Appears in: Cookie Policies, Privacy Policies, GDPR, and COPPA

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Raffaele, Head of Marketing & Partnerships @ Termly

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