Termly vs. Axeptio: Comparing Features and Services

Looking for a privacy compliance solution for your business?

Below, I compare features, offerings, and services from Termly versus Axeptio to help you decide if one is right for you.

Quick Comparison

I compiled some of Axeptio’s and Termly’s features and services in the following table so you can easily compare the two solutions side-by-side.

Deeper Dive Into Features and Solutions

Next, I’ll more thoroughly compare Termly’s features and solution’s to Axeptio’s.

Free Service

Both Termly and Axeptio offer free services for users, but in my opinion, Termly’s offerings are more comprehensive.

What Termly Offers Free Users 

Free users who sign up for Termly get access to all the following features:

• 10,000 banner views per month
• Access to one policy generator of your choice
• Cookie policy and cookie banner
• Cookie script auto-blocker
• HTML embeddable policies
• Quarterly cookie scans
• Embeddable DSAR form
• GTM Consent Mode Support
• Google Consent Mode v2
• WordPress Plugin

There are also nine free policy templates available on Termly’s website that businesses can download in multiple different formats.

What Axeptio Offers Free Users 

Axeptio also offers a free plan to users, which includes the following:

• Up to 200 page views per month
• Consent registry
• Graphic customization
• Basic statistics
• Google Consent Mode v2
• Microsoft UET Consent Mode

They also provide a blog on their website but don’t appear to offer free templates like Termly.

As you can see, the Axeptio’s free plan is only available if your website has fewer than 200 visitors per month. In contrast, the Termly’s free plan covers up to 10,000 views.

Furthermore, while Termly’s free plan includes a cookie and privacy policy generator, Axeptio’s free plan does not appear to offer these policies which are a must for privacy law compliance.

Paid Services

Now, I’ll compare Termly’s paid options to those from Axeptio.

Termly’s Paid Plans 

Termly has two paid plans available for businesses:

• Starter Plan: $14/month when billed monthly, $10/month when billed annually
• Pro+ Plan: $20/month when billed monthly, $15/month when billed annually

With the Starter Plan, users can access two policy generators and the Consent Management Platform with up to 50,000 banner views.

The Pro+ Plan provides users with access to all the policy generators and the CMP with unlimited banner views, and it unlocks the following additional features:

• Multi-language supports
• Weekly cookie scans
• Auto-updated policies
• Remove the Termly logo
• IAB TCF v2.2 compatibility
• Google Consent Mode v2 compatibility
• Regional consent rules
• Scan subdomains
• Consent logs

A plan for Agencies is also available.

View Termly’s Pricing Page.

Axeptio’s Paid Plans 

Axeptio offers five paid plans for businesses at the following rates:

• Small: $29/m when billed monthly, $313 when billed annually
• Medium: $69/m when billed monthly, $745 when billed annually
• Large: $129/m when billed monthly, $1,393 when billed annually

The Small Plan, which is the most similar in cost to Termly’s Pro+ plan, provides users with the following features:

• Up to 5,000 page views per month
• 1 domain
• Consent storage
• Graphic customization
• Google Consent Mode v2
• TCF IAB Europe & Canada
• Basic statistics
• Multilingual
• Ticketing Support
• Mobile SDK On Demand

The Medium and Large plans unlock additional services, like Analytics Connections and Consent Walls.

With the Large plan, users get ‘Standard Statistics’ instead of ‘Basic Statistics.’

Enterprise and Agency plans are also available to users.

Policy Generators

Overall, Termly has more policy generators than Axeptio, which sets them apart for businesses that want to control their legal and website policies in one location.

Termly offers the following nine legally backed policy generators and free templates:

Axeptio advertises a terms of use generator on their website, and it also provides a Vendor List Generator which can be inserted into privacy policy.

However, it does not offer privacy policy, EULA or any other legal policy generator.

Consent Management

Next, I’ll compare Termly’s CMP to Axeptio’s CMP, which are both well-rounded consent solutions that can help businesses simplify their compliance efforts.

With Termly’s CMP, users get access to all the following:

• Cookie policy
• Cookie banner
• Script auto blocker
• HTML embeddable policies
• Weekly cookie scans
• Privacy regulation monitoring
• Remove Termly logo
• Custom banner styles
• Multi-language support
• Regional consumer rules
• Auto-updated policies
• Multi-user permissions
• Consent log
• DSAR form
• Google Consent Mode v2 compatibility
• IAB TCF v2.2 compatibility
• Can support Microsoft UET Consent Mode
• Google CMP Partner with Gold status
• Google Tag Manager
• User consent preference center
• WordPress Plugin available

Their comprehensive CMP is easy to set up and typically requires little to no coding.

With Axeptio’s CMP, consumers get:

• Consent banner
• Consent storage
• Graphic customization
• Google Consent Mode v2
• TCF IAB Europe & Canada
• Basic or standard statistics
• Multilingual
• Ticketing Support
• Mobile SDK on demand
• Analytics connections
• Consent walls

They also have access to a login portal, where they can reach out to support for help with setup, troubleshooting, and other errors or issues.

Privacy Law Compliance

Both Axeptio and Termly’s data privacy solutions comply with several different privacy laws from around the globe.

Termly’s CMP is configurable to meet the opt-in or opt-out requirements of laws in over 70 regions. Their privacy policy generator accommodates 26 privacy laws from around the world, and they maintain and update it regularly.

These laws get added to the ‘What laws does Termly cover’ resource article.

Axeptio’s CMP also covers several privacy laws.

According to the Axeptio website, their consent products comply with “[l]aws like the GDPR, TCF, APPI, PIPEDA, LAW 25, ePrivacy, NFADP and CCPA.”

Customer Support

Both Termly and Axeptio offer various customer support channels, but Termly’s website highlights more options than what is front facing on Axeptio’s website.

Most details about their customer success team are behind a login portal.

However, there is a searchable database featuring categorized support documentation and materials on their website.

Termly’s customer support is well-rounded and includes live chat and a working phone number available Monday through Friday from 9 am to 6 pm EST.

A contact form, support articles, and other content are also available on the Termly website.

Customer Reviews + Business Accolades

Termly has more ratings overall on Trustpilot than Axeptio, but they have higher review scores on average.

• Termly earned a 4.7 ‘excellent’ on Trustpilot based on 451 reviews.
  • 88% are 5-star reviews
• Axeptio earned a 4.9 ‘excellent’ on Trustpilot based on 275 reviews.
  • 87% are 5-star reviews

Overall, both Axeptio and Termly are very highly rated by their customers.

Termly’s customer reviews reference enjoying the convenient, efficient live chat, their great products, how updated their tools and information are, and how easy their products are to use.

Axeptio’s reviews speak highly of their customer support team, and customers reference getting great feedback and support when contacting them about issues with troubleshooting and setup.

Additional Features

Both Axeptio and Termly offer additional features that benefit users in various ways.

Termly’s generators are filled with helpful tips written by their legal team, which makes answering the different questions much easier.

Termly’s tips are easy to understand and feature links to high-quality sources for more information, helping users feel more confident they’re providing accurate information.

For example, the screenshot below shows a tip providing Termly users with more details about U.S. state-level privacy laws.

Axeptio offers uniquely designed cookie consent banners that feature cute ‘cookie’ characters and themed language.

They’re one of the few groups in the industry introducing this type of unique graphical design element to consent management, which is appreciated.

Which One Is Right for You?

Both Termly and Axeptio offer strong solutions for businesses that want help simplifying privacy compliance. Both companies have strong, enthusiastic consumer reviews and are legally backed and updated regularly.

One key difference between the Termly and the Axeptio is the number of legally required policies you can make.

Termly’s nine policy generators set them apart as a one-stop shop for businesses to make the necessary legal policies to protect their company, communicate with consumers, and meet the requirements of applicable laws.

Axeptio offers a terms of use agreement generator but does not appear to advertise a privacy or cookies policy generator. These policies are must-have under most data protection laws such as the EU and UK GDPR.

But when selecting the best solution for your business, the choice is yours!

DISCLAIMER: The information in this article represents the details that were available on Termly and Axeptio websites as of April 4, 2025. Both Termly and Axeptio product offerings, details, and information are subject to change at any time. This article is for informational purposes only and does not claim to be a significant representation of Axeptio or Termly.

More about the author

Written by Ali Talip Pınarbaşı, CIPP/E, & LLM

Ali is a London-based Data Privacy Law Solicitor with a Master of Laws Degree in EU Privacy law at King's College London. He has six years of experience in advising businesses on how to comply with data protection laws. More about the author