Mobile App Privacy Policy Template & Examples

By: Masha Komnenic CIPP/E, CIPM, CIPT, FIP Masha Komnenic CIPP/E, CIPM, CIPT, FIP | Updated on: June 22, 2023

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Mobile-App-Privacy-Policy-Template-01-01

Some data privacy legislation, like the General Data Protection Regulation (GDPR), require privacy policies for mobile apps that collect data, but they may also be mandated by app hosting platforms themselves, including Apple and Google.

Read on to learn if you need a mobile app privacy policy, what the requirements are for iOS and Android and, how to add one to your app.

Then you can download our free mobile app privacy policy template.

Table of Contents
  1. What Is a Mobile App Privacy Policy?
  2. Do You Need a Privacy Policy for Your Mobile App?
  3. Current Applicable Laws for Mobile App Privacy Policies
  4. Privacy Policy Requirements for iOS Apps
  5. Privacy Policy Requirements for Android Apps
  6. General Privacy Policy Requirements for All Apps
  7. How To Give Users Access to Your App’s Privacy Policy
  8. Examples of a Good App Privacy Policy
  9. How Do You Create a Mobile App Privacy Policy?
  10. Mobile App Privacy Policy Template for iOS and Android [Full Text and Download]
  11. Mobile App Privacy Policy FAQ
  12. Summary

What Is a Mobile App Privacy Policy?

A mobile app privacy policy informs people about your data collection practices and discloses how your app gathers, stores, and uses personal information.

Privacy policies for mobile apps should be accessible at all times and explicitly detail:

  • What personal information (PI) is collected
  • How the personal information is collected
  • Why you’re collecting the personal data
  • Who you might share the data with or sell it to
  • How users can control their data

Clear, conspicuous, and easy-to-read privacy policies are mandated by all of the following data privacy laws from around the world:

  • General Data Protection Regulation (GDPR)
  • California Online Privacy Protection Act (CalOPPA)
  • California Consumer Privacy Act (CCPA)
  • California Privacy Rights Act (CPRA)
  • Virginia Consumer Data Protection Act (CDPA)
  • Children’s Online Privacy Protection Act (COPPA)
  • Personal Information Protection and Electronic Documents Act (PIPEDA)

Additionally, some app hosting platforms like Apple and Google require developers to post a privacy policy before publishing mobile apps.

What Is Personal Information (PI)?

Personal information is a legal category of data protected by several data privacy laws. While the technical definition changes under each rule, it typically refers to any information that can directly or indirectly identify an individual.

Read our personal information guide for more info.

How to Know If Your App Collects Personal Information

To know if your app collects personal information, conduct a privacy audit to identify each step within your app that requires PI, which might include the following instances:

  • Checkout process
  • Email signup forms
  • Account registration page

To ensure you don’t miss anything, take into consideration:

  • Each type of data category your mobile app collects
  • What data any third parties might collect that your app relies on
  • Specific common locations where data collection often occurs
  • Areas where consumers give voluntary consent to share the data

Here’s a helpful checklist of data questions to answer as you conduct your audit to create a compliant mobile app privacy policy:

  • Where it’s collected
  • Why it’s collected
  • How it’s stored
  • How it may be shared
  • Who it’s shared or sold to

Do You Need a Privacy Policy for Your Mobile App?

The simple answer is yes.

You need a privacy policy if your mobile app falls under the following situations:

  • Your app collects personal data
  • Your app uses a third-party service provider
  • You fall under the jurisdiction of any data privacy laws
  • The iOS or Android platform requires one
  • You want to reassure your app’s users
  • You want to err on the side of caution

A privacy policy for your app isn’t just a way to meet legal requirements. It’s also a good way to:

  • Reassure your users
  • Anticipate changes

Mobile App Privacy Policies Reassure Your Users

Recently, we’ve seen an increase in data breaches, so it makes sense that privacy is a growing concern among consumers. Posting a mobile app privacy policy helps ease your users’ concerns and give them confidence in your app because they’ll know their personal information is safe.

Just take a look at these alarming data privacy statistics emphasizing the importance for companies to be honest about their data collection practices:

  • 84% of users are more loyal to companies with strong security controls. (Salesforce)
  • 54% of users say it’s harder than ever for companies to earn their trust. (Salesforce)
  • 39% of users would likely turn away from a company that required them to provide highly personal information. (Akamai)

Transparency builds trust. Retain more customers by publishing a privacy policy for your app.

Mobile App Privacy Policies Anticipate Changes

As data protection laws related to mobile applications continue to expand, the definition of PI can change, and privacy policies are a great place to explain that information to your consumers.

For example, the CPRA came into force on January 1, 2023, and introduced a new category of sensitive personal information subject to stricter privacy requirements.

Similarly, ways to determine an individual’s identity through an IP address have progressed far enough that it was added to the GDPR’s list of protected personal information.

Do You Need a Privacy Policy for iOS Apps?

Yes, you’re required to post a privacy policy when developing apps for iOS.

Regardless of if you fall under any privacy laws, Apple mandates in their App Store Review Guidelines that all mobile app developers must include a privacy policy in an iOS application.

We’ve highlighted the relevant text in a screenshot for you below.

Apple-App-Store-Review-Guidelines

Do You Need a Privacy Policy for Android Apps?

Yes, as of April 22, 2022, every application published by the Google Play Store must have a privacy policy that declares how it collects, protects, and handles private user data.

Below, see a screenshot of Android’s mobile app privacy policy guidelines from the Google Play Console help center.

Google-Play-Console-help-center

Current Applicable Laws for Mobile App Privacy Policies

Currently, all of the following data privacy laws from across the globe impact or require you to have a privacy policy:

  • The General Data Protection Regulation (GDPR)
  • The California Consumer Privacy Act (CCPA)
  • The California Privacy Rights Act (CPRA)
  • The California Online Privacy Protection Act (CalOPPA)
  • The Virginia Consumer Data Protection Act (CDPA)
  • The Children’s Online Privacy Protection Act (COPPA)
  • Privacy Rights for California Minors in the Digital World
  • Student Online Personal Information Protection Act

Let’s discuss the requirements of each of these laws in the following sections.

The General Data Protection Regulation (GDPR)

If your app is available to those in the EU, you’re subject to comply with the GDPR. Compliance starts with a comprehensive mobile app privacy policy that details what, how, when, with whom, and where data is collected.

Below, see an example of how the Walt Disney Company complies with the GDPR rules by creating an easy-to-read menu that can be quickly found and understood.

Walt-Disney-Company-GDPR

The GDPR also mandates that businesses give users the capability to revoke consent, and access or delete data.

Below see how Google outlines easily accessible methods for their users to export their data or delete it entirely.

Google-outlines-accessible-methods-users-export-data

Ignoring the GDPR and not having a privacy policy for your app can get you fined up to €24 million ($23 million) or 4% of your app’s annual global revenue.

The California Consumer Privacy Act (CCPA)/California Privacy Rights Act (CPRA)

In January 2023, the California Privacy Rights Act (CPRA) amended the California Consumer Privacy Act (CCPA), and together these make a single data privacy law that regulates how businesses worldwide can handle the personal information of California residents.

Under the amended CCPA, businesses must provide app users with a privacy policy that discloses:

  • All consumer rights
  • How consumers can request to delete, access, or change their personal data
  • How minors or their legal guardians under age 16 can opt out of the sale of their personal data

All companies that serve California residents must comply with the CCPA as amended if they:

  • Have at least $25 million or more in annual revenue
  • Collect, share, buy, or sell the personal data of 100,000 or more consumers or households
  • Collect more than half of their revenues from the sale of personal consumer data

The CCPA with the CPRA amendments carries fines of $2,500 per unintentional violation, up to $7,500 per intentional violation, or any violation involving minors.

Consumers also have the right to pursue private legal action against you if their data is breached or their login credentials have been compromised due to your lack of security measures.

The California Online Privacy Protection Act (CalOPPA)

The original US law that privacy policies was the California Online Privacy Protection Act or CalOPPA. It applies to any business, including those running mobile apps.

According to CalOPPA, a privacy policy for a mobile application must:

  • Provide information about modifications and how they will be made
  • Give information about any third-parties collecting user data
  • Be presented as a link from the mobile app’s homepage, which must contain the word “privacy”

Failure to comply with CalOPPA results in fines of up to $2,500 per each individual violation, meaning fines over a quarter of a million dollars can easily be levied against a small mobile app company that reaches only 100 users per week.

The Virginia Consumer Data Protection Act (CDPA)

In January 2023, the US state of Virginia introduced the Consumer Data Privacy Act (CDPA), requiring mobile app developers to post a clear, reasonably accessible, and meaningful privacy notice.

To comply with the CDPA, your mobile app privacy policy must specify all of the following:

  • The purpose of processing personal information
  • Categories of data processed
  • Types of data shared with third parties
  • Categories of data sold to third parties
  • Disclose the categories of third parties themselves
  • Information about how consumer requests can be submitted
  • A mechanism for appealing decisions related to consumer requests
  • Clearly disclose the processing of personal data for targeted advertising
  • The right to opt out of the processing of personal data

Your app falls under the CDPA if you do business in Virginia and meet one of the following:

  • Handle or control the personal data of 100,000 Virginia consumers
  • Derives 50% of your gross annual revenue from selling personal data and handling or controlling the personal data of 25,000 Virginia consumers

Fines for non-compliance include potential injunctions and civil penalties up to $7,500 per violation, plus attorney fees.

The Children’s Online Privacy Protection Act (COPPA)

To help protect children’s privacy and keep them safe online, the Federal Trade Commission (FTC) enforces the Children’s Online Privacy Protection Act (COPPA), which requires websites, mobile apps, and other online services to post compliant privacy policies and obtain consent from parents before collecting PI from minors.

‌COPPA is why many websites and apps don’t allow users under 13 to access the content or register an account.

In addition to requiring privacy policies, COPPA imposes fines on companies that fail to follow the guidelines. In 2019, YouTube was issued a COPPA fine of $170 million for illegally harvesting children’s personal data and targeting ads at kids without consent from legal guardians.

Privacy Rights for California Minors in the Digital World

The Privacy Rights for California Minors in the Digital World Act, also called the Eraser Button law, applies to websites and mobile applications that allow users under 18 to register and post content.

It states that these websites and mobile apps must allow users under 18 to remove their content or information whenever they want and they must be clearly informed of their rights to do so.

Student Online Personal Information Protection Act

The Student Online Personal Information Protection Act or SOPIPA applies to the online collection of the personal information of K-12 students in California.

The law states that any information gathered from students cannot be used for targeted advertising and can’t be sold or disclosed without express authorization.

Privacy Policy Requirements for iOS Apps

To help you make a privacy policy for an iOS app, we’ve created this step-by-step guide following the requirements outlined by Apple.

  • Step 1: Determine which data privacy laws apply to your app
  • Step 2: Identity what personal information your app collects
  • Step 3: Outline how and why you collect and use personal information
  • Step 4: Verify any third parties you rely on comply with Apple’s policies
  • Step 5: Outline your data retention and deletion policies
  • Step 6: Where to display your iOS mobile app privacy policy

Let’s go over each step in more detail.

Step 1: Determine Which Data Privacy Laws Apply To Your App

When developing a mobile app for iOS, you need to follow the guidelines outlined by Apple and any relevant data privacy laws your business falls under, so you must determine what those laws are.

To help you get started, check out our interactive map that tracks data privacy laws in the US and the major privacy laws from around the globe infographic.

Step 2: Identity What Personal Information Your App Collects

The highlighted text in the screenshot below comes from Apple’s App Store Review Guidelines and clearly states that it’s your responsibility to identify what data your app collects.

Apple-App-Store-Review-Guidelines-states-responsibility-identify-data-app-collects

To do this, perform a privacy audit following the instructions we covered previously. Once you’ve determined all types of information you collect from users, you can move on to Step 3.

Step 3: Outline How And Why You Collect And Use Personal Information

As part of their App Store Review Guidelines, Apple still requires that you explain how and why your app collects and uses personal data, even if you don’t fall under any data privacy laws.

To comply, include these details within a clause in your mobile app privacy policy.
Below, see how Uber explains what information their app collects, how it collects that data, and all uses of the data in their iOS app privacy policy.

Uber-iOS-app-privacy-policy

Step 4: Verify Any Third Parties You Rely On Comply With Apple’s Policies

Apple states that it’s up to the app developer to confirm if third parties your app shares data with provide the same level of privacy protection and comply with the App Store Review Guidelines, shown for you in the screenshot below.

Apple-App-Store-Review-Guidelines

Put a clause in your mobile app privacy policy that clearly explains who you share the data with and what privacy precautions they provide over that user data.

Step 5: Outline Your Data Retention And Deletion Policies

To abide by Apple’s App Store Review Guidelines, you must also explain your data retention and deletion policies and inform consumers how they can redact consent or request to delete their data.

Look at the screenshot below to read the exact phrasing from Apple.

Apple-App-Store-Review-data-retention

You can achieve this by creating distinct clauses in your app’s privacy policy that explains how long you securely store data, how users can request to delete that data, and how they can update their opt-out preferences.

Below, see how Zoom handles their data retention clause in their mobile app privacy policy.

Zoom-data-retention-mobile-app-privacy-policy

Step 6: Where to Display Your iOS Mobile App Privacy Policy

Once you’ve made your iOS mobile app privacy policy, you should post it in the following places:

  • In the Apple App store
  • Directly within the app itself

Common places to put a privacy policy within a mobile app include a Legal page, within the account Settings, or on an About page. Whenever possible, you should also link to your privacy policy wherever any data collection occurs, like:

  • Payment screens
  • New user account creation pages

You’re required to link to your privacy policy in the App Store itself, which must be hosted in a URL.

To do this, paste the link to your privacy policy in the Privacy Policy URL field in your App Store Connect dashboard. Once approved, your iOS app will be able to officially go live.

Privacy Policy Requirements for Android Apps

To help you post a compliant privacy policy for Android apps, we’ve outlined steps to follow when publishing an app on the Google Play Store.

  • Step 1: Determine which data privacy laws apply to your app
  • Step 2: Identity what personal information your app collects
  • Step 3: Outline how and why you collect and use personal information
  • Step 4: Verify any third parties you rely on comply with Google’s policies
  • Step 5: Follow additional guidelines if you collect sensitive personal information
  • Step 6: Pay attention to the Google Play Policies updates timeline
  • Step 7: Where to display your Android mobile app privacy policy

Step 1: Determine Which Data Privacy Laws Apply To Your App

When developing an app for an Android device, you must follow the guidelines outlined by the Google Play Store and any data privacy laws that apply to you.

So take the time to research and identify all relevant laws that affect how your app collects, stores, and uses personal user data.

Step 2: Identity What Personal Information Your App Collects

According to Google’s Developer Policy Center, all app developers must clearly and accurately complete a Data Safety Section that details the collection, use, and sharing of personal data.

As shown in the screenshot below, it’s your responsibility to maintain the accuracy of that information and keep it up-to-date.

Google-Data-Safety-Section

Step 3: Outline How And Why You Collect And Use Personal Information

Google clearly states that app developers are responsible for disclosing the access, collection, use, handling, and sharing of personal user data, as shown in the screenshot below.

Google-disclosing-access-collection-use-handling-sharing-personal-user-data

Later on, they distinctly state that all apps must post a privacy policy link that comprehensively explains the relevant details, shown below.

Google-apps-post-privacy-policy-link

So even if you don’t fall under any privacy laws or your app doesn’t collect PI, you still need a privacy policy stating as much for your app to pass Google’s security and privacy requirements.

Step 4: Verify Any Third Parties You Rely On Comply With Google’s Policies

Like Apple, Google also states that it’s up to the app developer to verify that any third parties that gain access to user data comply with the policies outlined in their Developer Policy Center, shown in the screenshot below.

app-developer-third-parties-gain-access-user data

Put this information in a clause in your privacy policy and explain what process you use to ensure the services your app relies on also protect and respect your users’ data.

Here’s an example of this type of clause from TikTok, who hosts an app on the Google Play Store.

TikTok-type-of-clause-Google-Play-Store

Step 5: Follow Additional Guidelines If You Collect Sensitive Personal Information

Google also explains how app developers must handle collecting, processing, and using sensitive personal information, which refers to a category of data that is more vulnerable than basic personal information.

Some data privacy legislation, like the GDPR and the amended CCPA, have stricter requirements for collecting and using this type of data, and users have more rights over how and if that information gets tracked or used.

Google’s policies, pictured below in a screenshot, seem to reflect these guidelines.

Google-Sensitive-Personal-Information

Step 6: Pay Attention To The Google Play Policies Updates Timeline

If you’re developing Android apps, pay close attention to the policy change timeline outlined in the Updates to Google Play Policies, as they’re updated frequently.

The screenshot below explains new requirements Google is introducing throughout 2023.

Android-apps-policy-change-timeline

Step 7: Where To Display Your Android Mobile App Privacy Policy

According to Google’s guidelines, pictured in the screenshot below, you must display your Android app privacy policy in the designated field within the Play Console and link to it within the app itself.

Google-guidelines-display-Android-app-privacy-policy

According to their guidelines, your mobile app’s privacy policy must be hosted on an active, publicly accessible, non-geofenced URL that is non-editable, so this means no PDFs.

You can host your policy on a page on your website or use a Privacy Policy Generator that hosts it for you, like ours.

Then, follow these four easy steps:

  1. Once you’ve made your app’s privacy policy, log into your Google Play Console, then click on the app you wish to add the policy to.
  2. Locate the Policy section in the menu bar on the left side of the screen, and select the App content option. There you will find a Privacy Policy section and should choose Start.
  3. On the next page, there will be a field where you can copy and paste your mobile app’s privacy policy URL.
  4. Then all you need to do is hit Save in the top left corner of your screen, and your privacy policy is officially added to the correct field in the Google Play Store.

Remember, you also need to post a link to your privacy policy URL in the app itself or at least share the text version of the policy. So we recommend putting it on a Legal page, About page, or within the app’s Settings.

Depending on the type of app you create, you might also consider posting it wherever any data collection occurs, including any payment screens or new user account creation pages.

General Privacy Policy Requirements for All Apps

To make your app’s privacy policy comprehensive and user-friendly, it should contain the following information in distinct clauses:

  • Types of personal information you collect
  • How you use and share personal information
  • Disclosure of your use of any third-party services
  • Explain users’ control and rights over their data
  • Describe how you’ll update users about changes to your policy

Let’s further discuss these clauses in the next sections.

Types of Personal Information You Collect

Privacy policies often begin by explaining the types of data that an app collects from users. Be as detailed as possible about the PI you collect.

In the screenshot below, see a great example of this clause from Spotify’s privacy policy. They structure the PI they collect into categories within an easily readable table.

Spotify-privacy-policy

The Spotify example above presents a sweeping model for structuring such a clause within your privacy policy for mobile apps.

How You Use and Share Personal Data

In addition to revealing the type of data you collect, you must explain how it gets used, which must fit the specific legal basis outlined by data privacy regulations like the GDPR.

Be sure to organize this information in a clear, understandable way, perhaps by using a table or a bullet list.

Below, see an example of this clause from Uber’s mobile app privacy policy.

Uber-mobile-app-privacy-policy

Third-Party Services

If you share data with third-party services, your mobile app privacy policy must reveal how and why.

Third-party tools and providers can enhance your apps through:

  • Content optimization
  • Better customer service
  • Data Analytics
  • Affiliate marketing
  • Lead generation

See how Twitter’s privacy policy outlines the kinds of data they share with third-parties.

Twitter-privacy-policy-outline

If you use similar services, like Google Analytics, disclose those details in a clause in your app’s privacy policy, or you risk non-compliance with regulations like the GDPR.

Describe How Users Can Control Their Data

You must outline how users can control their personal information in a clause within your mobile app privacy policy.

Control over a user’s data has become a key concern for online businesses as they strive to comply with regulations like the GDPR and the amended CCPA. Almost by default, privacy policies have become instruction manuals for how users can exercise their data rights.

Include steps your users can take to access, transfer, change, delete, correct, amend, export, or limit the use of their information.

Below, see another example from Zoom, as they clearly describe the rights users have under the CCPA and other laws.

Zoom-users-rights-CCPA-and-other-laws

Update Users of Policy Changes

Establish a process for how you’ll inform your app users about any changes you make to your privacy policy, and explain those details in a specific clause.

Data privacy laws change often, and as a result, you may need to update your policy.

Publish the date of the last changes near the top of your policy, and reassure users that any significant changes will be presented prominently and emailed to the user.

Below, see the way TikTok explains how they update users about changes to their privacy policy.

TikTok-update-users-changes-to-privacy-policy

Inform Mobile Users If They Are Being Tracked

You need to explain if your mobile app uses cookies or other trackers, which ones, what data they collect, and why in a clause in your privacy policy because cookies qualify as personal information under legislation like the GDPR and the amended CCPA.

You should also post a cookie policy on your website and link it in your mobile app privacy policy and vice-versa to help consumers find answers to questions regarding their personal information.

Below, see an example clause from the Walt Disney Company, who are careful to inform their users of their tracking policies.

Walt-Disney-Company-inform-users-tracking-policies

How To Give Users Access to Your App’s Privacy Policy

To give users access to your mobile app privacy policy, link to it in the following locations:

  • Embedded directly in your app
  • Linked to a dedicated webpage
  • On the app store

Embed Directly in the App

Dedicate a space within your mobile app to display your privacy policy so users can easily navigate to it at any time.

Sharing the link like this ensures that users are aware of its presence, that all legal policies are only a few clicks away, and they can consult it at any time without being inconvenienced.

Link to a Dedicated Webpage

Many developers use an app privacy policy URL to link to the policy within the app itself, and give users access to it by publishing a hyperlink containing the word “privacy.”

Clicking the link opens the privacy policy in a new internet browser window which may be hosted by a third party or part of the company’s website.

If your company has a website, using the same policies for both is good practice.

In The App Store

You can also include a link to your policy on your app’s profile page in whichever app store you choose to sell your product.

Not only is this required by both Apple and Google, but it also allows users to view your policy before downloading your application.

iOS

For iOS apps, remember that Apple requires developers to include a link to a privacy policy in the following locations:

  • In the Apple App store
  • Directly within the app itself

This applies to any app developed for Apple, even if you don’t fall under any data privacy laws.

Android

Google requires anyone who develops apps for Android devices to put a privacy policy in the following locations:

  • The designated field within the Play Console
  • Link to or put the actual text of the policy within the app itself

According to their guidelines, you must host your privacy policy on an active, publicly accessible, non-editable, and non-geofenced URL.

Examples of a Good App Privacy Policy

We’ve outlined several examples of privacy policies for mobile apps in the following sections.

Instagram’s Mobile App Privacy Policy

The first mobile app privacy policy example we’re showcasing comes from Instagram. Owned by Meta, they use identical policies for all of their services and mobile applications.

To find their privacy policy in the app, navigate to the Settings section and select About.

Once there, select Privacy Policy to view the current version of the agreement directly within the app itself, screenshotted for you below.

Instagram-Mobile-App-Privacy-Policy

Meta as a whole adopted a more up-front, user-friendly approach to its legal policies in response to public concerns over the sharing of personal information.

The policy is now formatted in a frequently asked questions (FAQ) format, which is easy to read.

Below, see an example of a clause in their policy outlining what information they collect, which even features a short video.

Instagram-policy-clause-outlining-information-they-collect-short-video

The policy then explains how that personal information gets used by Instagram, Facebook, and Meta, which is still organized in an FAQ style, as shown below.

Instagram-Facebook-Meta-FAQ-style

While adding videos is a nice touch, it’s unrealistic for most businesses. However, when you make your privacy policy for your mobile app, try to be consistent with your formatting, like Instagram.

Spotify

The next mobile app privacy policy sample comes from Spotify, a music streaming service.

You can find Spotify’s privacy policy in the app by navigating to Settings and selecting About, pictured below.

Spotify-privacy-policy-in-app-Settings

We like how Spotify organizes the information in their privacy policy using very easy-to-read tables.

Below, see what their clause featuring a table explaining what data they collect looks like through their app.

Spotify-privacy-policy-easy-to-read-tables

We also like how Spotify clearly informs their users how they’ll be updated about any changes to the policy, shown for you in the screenshot below.

Spotify-informs-users-updated-changes-to-policy

This is a necessary clause to add to your mobile app privacy policy, especially because under laws like the amended CCPA, you must update your policy at least once every 12 months.

Snapchat

Next, we’ll look at the mobile app privacy policy from Snapchat, a service that is exclusively on mobile devices and allows for taking, editing, and sharing photos.

To navigate to their privacy policy within the app, go to your Settings and scroll down until you see the following options we’ve screenshotted below.

Snapchat-mobile-app-privacy-policy

If you click on Privacy Policy, you’ll find that it’s clearly laid out and very approachable.

Below, see an example of Snapchat’s clause explaining what they do with data they collect that is provided by the consumer.

Snapchat-clause-data-collection

We like how Snapchat includes a clause covering their use of cookies and other trackers directly in their privacy policy, shown below.

Snapchat-clause cover-cookies-trackers-privacy-policy

Off-screen, there’s a live link to their cookie policy. If your mobile app uses cookies or trackers, understand that some of that data qualifies as personal information under data privacy laws and is subject to legal requirements and guidelines.

Like Snapchat, it’s in your best interest to provide a link to your cookie policy within your privacy policy for your mobile app.

Pizza Hut

Lastly, let’s consider the Pizza Hut mobile app privacy policy, which you can find within the app by navigating to your Profile and selecting Legal Information.

Once there, you can also access the CCPA-compliant “Do Not Sell My Personal Information” link, pictured below.

Pizza-Hut-mobile-app-privacy-policy

Because Pizza Hut has physical locations, they include a clause in their policy outlining what information is collected about their consumers who come into their brick-and-mortar storefronts, shown below.

Pizza-Hut-policy-outlining-information-collected-consumers

Pizza Hut includes a clause outlining what parents and guardians can do if they suspect the company accidentally collected information about children, because they don’t target services to minors.

Pizza-Hut-collected-children-information

Even if you don’t market to minors, follow Pizza Hut’s lead and put a similar clause in your mobile app privacy policy.

This helps remove liabilities from your plate and creates a straightforward, easy-to-follow process if you ever find out you’ve accidentally collected information about children.

How Do You Create a Mobile App Privacy Policy?

There are a few common ways you can make a mobile app privacy policy, including trying a:

  • Managed solution
  • Mobile app privacy policy template
  • Do-it-yourself (DIY) approach

Let’s go over each method in a little more detail.

Managed Solution

If you want to create a mobile app privacy quickly and efficiently, use a managed solution like our Privacy Policy Generator.

Privacy policies are long documents that must follow strict legal requirements, and our generator simplifies the entire process for you.

All you need to do is answer a few simple questions about your app, and it’ll create a privacy policy for your app that abides by all of the laws and regulations we covered in this guide.

See a screenshot of our generator below.

Termly-Privacy-Policy-Generator

Mobile App Privacy Policy Template

You can also use our free mobile app privacy policy template.

Templates are convenient and easy to use. After downloading the policy, you just need to fill in the blanks with information about your mobile app.

Why Use a Mobile App Privacy Policy Template?

We recommend using a template to make a privacy policy for your app, because it benefits you in the following ways:

  • Benefit #1: Mobile app privacy policy templates are free to download and customize, which allows you to save money but still create a policy that fits your app’s needs
  • Benefit #2: Using a template for your mobile app privacy policy ensures that some initial writing is done for you, saving you time
  • Benefit #3: A good template, like ours, includes the most common mobile app clauses and are already structured in a way that’s easy for users to read and follow along with

Remember, if you’re short on time or need help adhering to multiple data privacy laws, try out our Privacy Policy Generator. All you need to do is answer a few questions about your business, and it creates a compliant policy for you in minutes.

If you get stuck, you can always reach out to our support team or hit save and come back at a more convenient time.

DIY Approach

You can always try writing your app’s privacy policy on your own, but this is only recommended if you have extensive knowledge about data privacy legislation.

You can access our guide to learn how to write a privacy policy on your own, but we recommend working with a data privacy expert or lawyer.

Mobile App Privacy Policy Template for iOS and Android [Full Text and Download]

You can download our free mobile app privacy policy template below in Word Doc, PDF, or Google Doc format.

Before using it, read through the entire mobile app privacy policy template – fill in all of the [brackets], remove any sections that do not apply to your app, and tweak any language as needed.

Mobile App Privacy Policy FAQ

Below, see some of the most frequently asked questions we get about mobile app privacy policies.

Do I need a privacy policy for iOS apps?

Yes, Apple requires that all iOS apps link to a privacy policy regardless of if you fall under the jurisdiction of any data privacy laws.

Do I need a privacy policy for Android apps?

Yes, Google requires all Android apps to have a link to a privacy policy and declare how they collect and handle user data in the Data Safety section of the Google Play store.

What laws require a mobile app privacy policy?

Some of the data privacy laws that require mobile apps to have privacy policies are the:

  • General Data Protection Regulation (GDPR)
  • California Online Privacy Protection Act (CalOPPA)
  • California Consumer Privacy Act (CCPA)
  • California Privacy Rights Act (CPRA)
  • Virginia Consumer Data Protection Act (CDPA)
  • Children’s Online Privacy Protection Act (COPPA)
  • Personal Information Protection and Electronic Documents Act (PIPEDA)

What should my mobile app privacy policy include?

Your mobile app privacy policy should include all of the following information in distinct clauses:

  • Types of personal information you collect
  • How you use and share personal information
  • Disclosure of your use of any third-party services
  • Explain users’ control and rights over their data
  • Describe how you’ll update users about changes to your policy

Customize your agreement to reflect the unique aspects of your mobile app.

How often do I need to update my mobile app privacy policy?

You should update your mobile app privacy policy once every 12 months if you fall under the jurisdiction of the amended CCPA.

Otherwise, update it whenever you change any of your privacy practices.

Can I copy someone else’s mobile app privacy policy?

No, don’t copy someone else’s mobile app privacy policy, as that’s plagiarism, and the policy won’t reflect your privacy practices.

Is a privacy policy template enough for my mobile app?

Downloading and customizing a privacy policy template is enough for most mobile apps.

But if your app collects highly sensitive information or requires a more comprehensive privacy policy, consider using a Generator or reaching out to a lawyer or data privacy expert.

When do I need a privacy policy for an app?

You need a privacy policy for your app if it falls under the jurisdiction of data privacy legislation like the GDPR or the CCPA, or if you use third-party app platforms that require privacy policies as a condition for publication.

Legally, your app may also need a privacy policy if it markets to specific demographics, like minors.

Summary

If you develop mobile apps, you likely need a privacy policy due to regional data privacy laws or the guidelines outlined by third-party app hosting platforms like Apple and Google.

Even if your app doesn’t collect personal data or isn’t under the umbrella of any legislation, both Apple and Google require you to link to a privacy policy stating as much. It’s clearly outlined in their developer guidelines that all responsibilities and liabilities fall on you, the app developer.

Luckily, privacy compliance doesn’t have to be complicated. You can make a policy that complies with Apple and Google’s developer guidelines in minutes by downloading and customizing our free privacy policy template for mobile apps

Masha Komnenic CIPP/E, CIPM, CIPT, FIP
More about the author

Written by Masha Komnenic CIPP/E, CIPM, CIPT, FIP

Masha is an Information Security and Data Privacy Specialist and a Certified Data Protection Officer. She has been a Data Protection Officer for the past six years, helping small and medium-sized enterprises achieve legal compliance. She has also been a privacy compliance mentor to many international business accelerators. She specializes in implementing, monitoring, and auditing business compliance with privacy regulations (HIPAA, PIPEDA, ePrivacy Directive, GDPR, CCPA, POPIA, LGPD). Masha studied Law at Belgrade University, and she passed the Bar examination in 2016. More about the author

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